Coherent strategy should have four important elements, Strategic Management

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QUESTION

(a) Any coherent strategy should have four important elements (Saloner al). Write short notes on each of the four elements

(b) Modes of Strategic Management are the approaches adopted by Managers in formulating and implementing strategies. Managers generally use one of the three major approaches to Strategic Management: entrepreneurial, adaptive and planning (Mintzberg, 1973). Write short notes on each of these three approaches.

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KOTTLER, EIGHT STAGE PROCESS

EIGHT STAGE PROCESS

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