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Ask questionThe rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled
Explain the main features of organisations that do NOT adopt a market or marketing orientation. Marketing-orientated organisations have a major focus of the customers and their
market positioning error
the importance of branding for marketing company in this case M&C Saatchi and a non-marketing company in this case Coca Cola.
Problem : a) A Mauritian consumer goods firm is deciding whether to enter the United States market or the Asian market. Show why it should take into account different marketing
approaches of fmcg companies in test marketing
Question 1: The PEST framework which prompts companies to consider Political, Economic, Social and Technological factors - a rather broad bush form of analysis - is scarcely ad
The physical attributes of a product constitute a tangible product.
List out the secondary sources of information while pursuing market research.
ingredient branding in the market place
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