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Marketing communications Marketing communications recognise the development of channel or trade marketing. Numerous organisations have moved away from the traditional control
a value change of a company
Enumerate about the Target marketing and research Use of target marketing processes in the consumer market has been more advanced and sophisticated than in organisational ma
What are the psychological factors to determine the consumer behaviour? Psychological: A person’s acquired requirements are influenced by certain psychological factors as lik
"The service industry is customer driven, and marketing thus focuses on the needs of the customer and involves finding out what the customer wants and expect first, before any atte
State the term - Price Price is the amount charged for a service or product. It's the second most important element in marketing mix. Fixing the price of product is a tri
Question: (a) What do you understand by market efficiency and why is it important? (b) Explain each form of market efficiency. (c) Give any one test of weak-form and semi
New products development process: Idea generation: the development of the new product starts with a generation of new ideas. There may be a number of sources of the ideas gen
Characteristics of the promotional types: Factor Advertising Publicity Personal selling Sales promotion Audien
What are the stages of product life cycle? Stages of Product Life Cycle: introductory stage, growth stage, maturity stage and decline. Products have restricted life. A pro
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