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Question (a). For a successful communication to flow in any organization, five basic elements need to be present. List them (b). Identify the importance of effective listeni
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Marketing a value proposition: In a marketing endeavour, what the firm offers to the customer is not a mere physical product, it offers a value proposition. The product offer
Disadvantages of the direct marketing: May be seen as competing with existing intermedaies: may upset marketing intermediaries as sales through the direct marketing may be ta
Illustrate the overview of Trade Advertisement? Trade Advertisement: • Advertisement addressed to wholesalers, • Advertisement addressed to distributors, agents, •
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Question 1: (a) Discuss Freudian Theory of Personality and its application to the understanding of consumer behaviour. (b) For the following personality market segments, desc
The challange of E - Marketing 1. Limited consumer exposure and buying 2. Skewed user 3. Choose and clutter 4. Security 5. Ethical con
Positioning: Meaning and definitions: positioning is a platform for the brand. It facilitates the brand of to get the target consumer. Positioning is the act of fixing the lo
A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl
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