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Test Marketing The seventh step is test marketing that is the stage at which the manufacture and marketing programs are introduced into more accurate marketing se
the importance of branding for marketing company in this case M&C Saatchi and a non-marketing company in this case Coca Cola.
Uses of sales promotions: 1. For facilitating introduction of new products, 2. For retrieving lost accounts, 3. For overcoming a unique competitive situ
Draw the typical profile(s) of Shoppers’ Stop customer segmen
Describe the term e-commerce? e-commerce: The term e-commerce refer as ‘electronic commerce’, has evolved from electronic shopping that to imply all aspects of market and
QUESTION You work as an Assistant in the Product Planning Division of Gillette Co Ltd. You have been asked by your Manager to write a report, using examples from the company's
Differentiate between Services and Goods and explain the areas in which the attributes of services create needs in the marketing mix?
. How are Indian customers visiting Shoppers’ Stop any different from customers of developed western countries?
henry assael model of buying decision behaviour along with the diagram
P r o du c t Differentiation: Product differentiation and product positioning are essential themes in the marketing strategy. Product differentiation is one of the basi
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