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State the Nature of Product - Choice of distribution channel Nature of the product considerably affects choice of channel of distribution. In case product is of technical n
What types of tools use in business promotion scheme? Business Promotion Schemes: 1. Trade Shows: Industry associations organize yearly trade demonstrates. 2. Sales
Q. Selection of an advertising agency by Rates Charged? Rates Charged :- The rates offered by the advertising agency must be quite responsible. These rates must suits the pock
Problem 1 Given the importance of environmental issues from a political, social, economic and business point of view, it should come as no surprise that accounting for the env
Factors affecting the life cycle of a product: there are many factors that affect the life cycle of a product. Statement of Joe Dean is very important in this regard. He said, "th
How is Marketing Customer Focused? It is the Nature of Marketing. Marketing tends to assure and delight customer. The functions of marketing should be directed and focused at t
Augmented Product An augmented product is one with entity in addition to those required to serve its core function that defined it from other products available in its class.
Problem : As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context, a) Describe the di
Responsibility of marketing communications manager Tasks are undertaken in a context within which there may be many episodes or only a few. Note that more than one message is o
Q. Explain briefly Social, ethical, legal& economical aspect of advertising. Answer: - Social aspect of advertising- Advertising affects a variety of aspects of social and cult
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