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Question 1: (a) Define the following terms: (i) e-commerce (ii) e- business and (iii) e-marketing (b) Discuss the benefits that: i. buyers get from the use of e-c
Macro environment: macro environment refers to those factors, which are not concerned to the immediate environment. These factors are external to the company and are quite uncomfo
QUESTION 1 A computer contract is often in written form. What provisions would you expect to find in such a contract? QUESTION 2 (a) Mr & Mrs Williams have launched a n
Explain about the efficiency rationale for intermediaries. Efficiency rationale for intermediaries: Intermediaries occur within the process of exchange and they can enhan
Enumerate about the marketing communications Origin of many definitions rests with a promotional outlook, where purpose was to use communications to persuade people to buy serv
the rise of personal computers in the mid 1980s spurred interest in computer games
Explain about the Technology and Organizational Structure. Technology and Organizational Structure: Technology affects the Human Resource Structure as within the given wa
What are focus and drawback of product concept? Product Concept: Focus: The focus of the firms subsequent the product concept is onto the production of greater products
What is granular disintegration In dry climates a yet another mechanism operates much like frost action, in this process the ground water is drawn to the surface, which on ev
Competitive branding strategy: There are three branding policies and strategies: 1. Brand policies and strategies adapted by the manufactures 2. Brand polici
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