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Intensity of the distribution (market coverage): The nature and intensity of the competition in the industry will determine the distribution pattern adopted by a firm. Some
Case Study - Horlicks Horlicks is the name of a company and of a malted milk hot drink. This brand is the leading product in the hot milky drinks market and has been associated
Explain about the words of Schiffman and Kanuk about Market Segmentation. In wordings of Schiffman and Kanuk as, “This is the process of dividing a market within distinct s
The responsibility of the Marketing Communication Manager is to sense those elements that can not be strong now but which in the future may have an impact on the organization and
Q. Explain Different types of Headlines ? Different Forms of Headlines:- Direct Benefit Headlines Question Headlines Announcement Headlines. Provocative He
The Company President has asked your 'event planning group' to prepare a report and presentation on a possible 4 day 'get-away' for the company's TOP GUN sales leaders as of Decemb
under positioning
Answer for a caselet
cover letter
what are the core principles of msrketing
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