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Q. Choice of an advertising agency by location?
A main consideration in the choice of an advertising agency is location of office of agency. A significant amount of communication is required at various stages of decision making with regard to ad-planning and ad-execution. Several meetings are done between top-executives of advertiser and ad-agency. Several agencies charge the client for additional visits by their executive. Office of ad-agency is situated nearly and is easily accessible.
The management team of a four year old pharmaceutical company in Boston is developing an immunization against malaria. The team has just learned from the FDC that is has passed sta
In fine-tuning the product strategy for your marketing plan do these two things: 1.- Develop a simple three-column table in which (a)market segments of potential customers are in t
The cost data of Rooney plc is as follows: - Variable cost : Rs 1,800. Selling Price : Rs 3,500. Fixed Selling and Distribution cost : Rs 1,700,000 per annum
Characteristics of old or product oriented concept of the marketing: Main characteristics of this concept of marketing are as follows: 1. It stresses upon the produc
.EVOLVING VIEWS OF MARKETING ROLE IN A COMPANY
How is a customer retained for a long period with business? Apart from managing value chain and keeping up delivery network, firms require to develop strong bonds along with th
How should price be set on a product or service for the first time?
A good or service an organization makes in quantity to sell on the open market is a product.
Generic Product A generic product is an unbranded, inexpensive, plainly packaged version of a common consumer product. It is usually standard for slightly substandard quality c
The selected program/event should address the following areas: • A social need that is specific to the Dallas community • Highlights the partnership of business and community •
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