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Q. Choice of an advertising agency by location?
A main consideration in the choice of an advertising agency is location of office of agency. A significant amount of communication is required at various stages of decision making with regard to ad-planning and ad-execution. Several meetings are done between top-executives of advertiser and ad-agency. Several agencies charge the client for additional visits by their executive. Office of ad-agency is situated nearly and is easily accessible.
considering the concept of product life cycle, where would you put video games in their life cycle
Q. Described the distinct stages in PLC? Ans.: A product passes throughout distinct stages during its life and it is called product life cycle. The PLC is usually presented a
a marketing plan is as good as its implementation discuss
What are the Intangible Goods Intangible goods refer to services provided to individual consumers or to organisational buyers (industrial, institutional, commercial, governm
2types of competitors strategic and distinct competitors and also identify you strategic competitor and also identify strength and weaknesses of strategic competitor.
Discuss the concept of the export processing zones. Export processing zones stands for EPZ : As not strictly speaking an entry-strategy, EPZs function as an “entry” with
Market attractiveness is a measure of the profit potential inbuilt in the structure of a market or industry. There are a large number of factors contributing to (and which may be
Role of source help the organization in following manner: 1) Source communication the communication to the target audience. He is the person who starts the communication proces
What is position on product features? Position on Product Features: Product may be positioned upon basis of its features onto advertisement might effort to position the p
Student ID: Name: Subject : Marketing Management Assignment 2 Date of Submission :
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