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Q. Choice of an advertising agency by location?
A main consideration in the choice of an advertising agency is location of office of agency. A significant amount of communication is required at various stages of decision making with regard to ad-planning and ad-execution. Several meetings are done between top-executives of advertiser and ad-agency. Several agencies charge the client for additional visits by their executive. Office of ad-agency is situated nearly and is easily accessible.
Question 1: (i). Describe briefly characteristics of relationship marketing. (ii). Produce a report on relationship marketing for a forthcoming sales conference. Outline
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Creating Competitive Advantage In marketing two key trends for the twenty-first century are: (a) the trend toward the utilization of relationship marketing to develop customer
1. What are the significant factors that have led to the success of Shoppers’ Stop? 2. Draw the typical profile(s) of Shoppers’ Stop customer segments.
Problem : The IT department of a local authority has been operating as an internal agency for three years when the move was to be made to outsourcing. This required a lot of w
Q. Show the Economic Aspects of Advertising? Advertising has a variety of positive and negative economic aspects. The major positive economic effects are: It helps the producer
what are all about brands and branding policies?
briefly expain trend describe the impact of the trend on the idustry
Question 1: Critically determine different ways in which competitor advantage may be assessed for a service industry organisation operating in Mauritius. Question 2: Cr
what gaps between core marketing aspects have kellogg''s successfully managed to bridge?
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