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Question 1:
Critically determine different ways in which competitor advantage may be assessed for a service industry organisation operating in Mauritius.
Question 2:
Critically determine the characteristics of traditional product-oriented organisations and the challenges they face in becoming market-oriented in a technology-driven world. Explain your answer using an organisation of your choice.
What is the disadvantage of exporting in marketing? The disadvantage is largely that one can be at the “ mercy ” of overseas agents and therefore the lack of control has to be
income inreased by 10% later decreased by 10%. total change in % in income
The Product Concept The product concept states that consumers will favour products that offer the best quality, performance, and features, and therefore the organization shoul
How many factors are affected of strategies human resource investment decision? There are numerous factors which considered of strategies human resource investment decision. Su
Explain about the e-commerce briefly. Electronic commerce, also termed as e-business, a term for all types of business which are established electronically particularly over th
Question 1: Explain why purchasing is an important aspect of Food and Beverages Management and Control. What are the purchasing procedures and how are they implemented? Qu
difference between marketing efficiency and marketing effectiveness
What is the focus of selling concept? Selling Concept: Focus: The focus of the firm subsequent selling concept is onto pushing the products through understanding aggres
What are the support activities? Support Activities: Support activities help primary activities through providing infrastructure which allows them to take place ongoing
Question 1: a. What is a SWOT analysis and how does it lead to an understanding of realistic market opportunities? b. Describe the importance of marketing planning for a n
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