Characteristics of the sales promotion, Marketing Management

Assignment Help:

Characteristics of the sales promotion:

1. Sales promotion does not include advertisement, personal selling and publicity.

2. Sales promotion activities are not regular activities. These are purely temporary and are performed at certain times such as display, free samples, exhibitions, etc.

3. It makes advertisement and personal selling is more effective.ng

4. Sales promotion encourages dealers, distributers and consumers.

Related Discussions:- Characteristics of the sales promotion

Multi segment approach for selecting target markets, What is Multi Segment ...

What is Multi Segment Approach for selecting target markets? Multi segment Approach: As an organization directs its marketing attempts at two or more segments through dev

Nature of the marketing, Nature of the marketing: 1. Specialized ...

Nature of the marketing: 1. Specialized business function: in the early days, the selling function did not call for any specialized skills as the sales could have been a

Enumerate about the marketing communications, Enumerate about the marketing...

Enumerate about the marketing communications Origin of many definitions rests with a promotional outlook, where purpose was to use communications to persuade people to buy serv

Market segmentation, how to do market segmentation

how to do market segmentation

Test marketing, various approaches that are followed by fast moving consume...

various approaches that are followed by fast moving consumer goods companies in test marketing

Marketing management, what are the various attributes a buyer will expect o...

what are the various attributes a buyer will expect on consumer goods and why do companies offer different products for different customers? explain with the theories involved in i

Brand promotion, promotion technique can benefit an organization by increas...

promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers

Cisco case tsudy, How is building a brand in a business-to-business context...

How is building a brand in a business-to-business context different from doing so in the consumer market?

Test marketing & FMCG, explain the various approaches that are followed by ...

explain the various approaches that are followed by FMCG companies in test marketing.

Describe the consumer buying decision making process, Question 1: To wh...

Question 1: To what extent can the Marketing Concept guarantee business success in today's highly competitive business environment? Question 2: (a) Define the term mark

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages