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Characteristics of promotion:
Customer are informed about the product or services of the company either at the time of introduction of a new product into the matket or when any change is made in the existing product. Customers are remained of the products and services of the company. Customers are requested or persuaded the products and services of the company. Promotion includes, advertising, personal selling and other sales promotion techniques. Promotion activities are performed by the manufacturer. It is responsibility on the producer to get information about the consumer and prospective consumers so that the necessary product may be served to meet their demands.
Size of an advertising agency Size:- Both large size-agencies as well as small size agencies are available each has its own merits and demerits. Large-agencies have broad ran
Question: The Radisson International established in Mauritius since 2002 recently faced a big scandal. There was a serious problem of contamination in the food that was serv
Importance of media planning One significant role of the marketing manager is media planning. The media events of a business shouldn't be made 'on the spur of the moment.' Rath
Brand loyalty: The starting point in understanding brand equity is the extent to which a brand enjoys customer loyalty. It is important to discriminate between habitual buying
What is the value chain? Value Chain: Each firm performs a set of activities which helps in designing, producing, delivering, marketing and supporting its products. Such acti
QUESTION a) Give three reasons why price is a very important element of the marketing mix b) Discuss the different situations that may lead a company to initiate price
Q. What is Residual or Affordable Method? Affordable Method: - This method is as well known as all you can afford, Residual Method, Available-fund-Approach. As the company do
Critically analyze Mr. Vincent?s reasoning in mangementk question #Minimum 100 words accepted#
define marketing .its importance
corelate the term engeneering and managerial economics
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