Characteristics of product oriented concept of marketing, Marketing Management

Assignment Help:

Characteristics of old or product oriented concept of the marketing:

Main characteristics of this concept of marketing are as follows:

1.      It stresses upon the production

2.      It assumes that the marketing is only the physical distribution of goods and the services from producer to consumer.

3.      It assumes that the marketing starts after the goods have been produced and it ends after the goods have been sold.

4.      It does not provide for any allied activity to marketing such as, transportation warehousing, insurance, finance, ect.

5.      According to this concept, the ultimate object of the marketing is to maximize the profits by maximizing by the sales. 


Related Discussions:- Characteristics of product oriented concept of marketing

Explain about the increased benefits by retaining customers, Explain about ...

Explain about the increased benefits by retaining customers of a firm. Increased Revenue: When a customer stays along with a company for longer time, the possibilities of

What are psychological factors of consumer behaviour, What are the psycholo...

What are the psychological factors to determine the consumer behaviour? Psychological: A person’s acquired requirements are influenced by certain psychological factors as lik

Explain words of schiffman and kanuk for market segmentation, Explain about...

Explain about the words of Schiffman and Kanuk about Market Segmentation. In wordings of Schiffman and Kanuk as, “This is the process of dividing a market within distinct s

Introduction to channels of distribution, Channels of distribution Mea...

Channels of distribution Meaning and definition: a major focus of channels of distribution is delivery. It is only through distribution that public and private goods and serv

Short brief on drivers that influence customer behaviour, Question: Q1....

Question: Q1. Name and give a short brief on drivers that influence customer behaviour. Q2. Name and give a short brief on what do consumers want? Q3. Explain in your own

assgnment, #what is personal selling,direct marketing,exhibitions

#what is personal selling,direct marketing,exhibitions?

Concept of marketing information system, Concept Of Marketing Information S...

Concept Of Marketing Information System: marketing information system (MKIS) is an orderly procedure for the regular collection of raw data both internally and externally and the

Explain the term- promotion of product, Explain the term- Promotion of prod...

Explain the term- Promotion of product Promotion:   If product is manufactured keeping the consumer needs in mind, is rightly priced and made available at outlets convenient

Define the storage in marketing function, Define the storage in marketing f...

Define the storage in marketing functions of physical treatment. Storage: Goods are usually produced into anticipation of the demand. All they are stored into warehouses u

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd