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Question 1:
(a) What do you meant by "consumer behavior"?
(b) Show characteristics of consumer behavior.
Question 2:
(a) What are "attitudes"?
(b) Show characteristics of attitudes.
(c) Briefly explain the three components of attitudes.
Question 3:
Highlight the ways in which situational influences affect consumer behavior.
Question 4:
(a) Describe "subliminal perception".
(b) Show the three types of subliminal perception. (c) Determine the effectiveness of using subliminal messages as a marketing strategy.
Question 5:
Classical conditioning theories regard organisms as relatively passive entities that can be taught certain behaviors through repetition. (a) What is "classical conditioning"?
(b) Explain the concept of classical conditioning by using Pavlov's demonstration of conditioned learning in dogs.
(c) Evaluate the use of classical conditioning by marketers to sell their products and services.
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various approaches followed by FMCG companies in test marketing
How is solution to customer in personal selling process provided? Providing solutions to customer: After the presentation when any queries exist, in that case sales execu
identify the major trends in the firm''s natural and technological environment.
assignment on strategy pricing
How should Shoppers’ Stop develop its demand forecasts?
How investment is significant in Human Resource Management? Now days in several organizations indicate which employees are viewed like valuable investments but several organiza
what do we mean a distribution chanals?
Who are the participants of business buying process,under any Organization?
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