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What is Line Featuring in Product Line? Line Featuring: In case of durable products marketers at the times choose one or several items to “feature” the concept is to attr
Importance of the marketing in a Seller's or Buyer's market : A seller's market is one in which the demand for goods and in the services exceeds to the supply. In such a situati
Explain the term Cost -pricing decisions No business can survive unless it covers its cost of production and distribution. In large number of products, retail prices are c
Discuss consumer mind is a black box
Question 1: (i) What are the four major promotional tools used by a marketer? (ii) What kind of promotional mix will you select for; (a) Consumer durables? (b) Heavy
CONSUMER MIND IS A BLACK BOX
Advantages of the advertising: 1. It increases the sales volume: advertising increases the sales volume of the product. Hence mass production is possible. This leads, to
concepts and different core of marketing
Augmented Product An augmented product is one with entity in addition to those required to serve its core function that defined it from other products available in its class.
approaches followed by FMCG in test marketing
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