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explain the various approaches that are followed by fmcg companies in test marketing
What is Personal Selling Personal selling is traditionally perceived as an interpersonal communication tool which involves face-to-face activities undertaken by individuals, f
dead line is 10-9-2014
Question 1: (a) The Chartered Institute of Marketing describe marketing as "the management process responsible for identifying, anticipating and satisfying customers' requireme
Explain about the Brand Equity. Brand Equity: Brand equity includes a set of assets correlated to the brand’s name and the symbols which adds to the value given by a prod
(a) Explain with example the concept of anatomy of a product. (b) Differentiate between a brand mark and a brand name. (c) Draw an appropriate diagram to illustrate the impor
Purpose: The purpose of this paper is for the student to reflect on the historical and current image and voice of nursing and the profession of nursing are affected. The student w
Process of the positioning: Step 1: competitor's identification: this step requires broad thinking. Competitors may not be just those, whose products and or brands fall into
Classification of Advertising 1. Advertising may be bordaly classified from the points of view businneesaims coverage users and nature of appeal this is condensed in a ch
if i make 22 dollars a day how much would i have if 2 days
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