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The motor car retail industry is one that is always facing numerous challenges. For car dealer businesses to survive, they must clearly demonstrate to consumers that they represen
The physical attributes of a product constitute a tangible product.
Definition of product according to William J. Stanton "Product is a set of intangible and tangible attributes including packaging, price, colour, manufacturer' s prestige, reta
What is the role of advertising agencies in distribution channels? Advertising agencies: Such facilitating agencies help within facilitating negotiation, through creating
Q. What do you mean by Advertising Appeal? Advertising Appeal/ Advertising Themes:- Ad appeal demotes to the approach used in attention of audience or influencing their feel
explain the core concept of marketing
Marketing communications Marketing communications recognise the development of channel or trade marketing. Numerous organisations have moved away from the traditional control
Product Schovaswill offer for sale Low fat and low calorie ice cream High fiber made with oatbiscuit Many fruity flavors Diet cake Cotton candy Pop corn The company will sel
Define marketing mix according to Philip Kotler According to Philip Kotler "Marketing Mix is set of controllable variables that firm can use to influence buyer's response". C
What is the significance of distribution channel? In order to know the marketing channel, this is important to know the reasons for emergence of distribution channels. The main
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