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explain Henry Assael Model of buying decision behaviour along with diagram
Question 1 (a) Describing a situation, suggest how marketing communications might assist: - perceptual selection - perceptual organization (b) Describe the high- and
Steps in the buying decision process: the purchaser or the consumer takes his buying decision, for some commodities immediately without much consideration such as items or the dai
Marketing Strategy Development a. The fourth step is marketing strategy development that involves designing primary marketing strategy for a fresh product depends on the manuf
Discuss the meaning of packaging by elaborating. The definition of packaging shows that package into the definite container or wrapper. Therefore packaging is a one of the sign
i have to market a luxury soap for a company and than present a promotional plan ,and i need elements to include in my presentation but don''t know how to start, please help,
assignment on strategy pricing
Explain the retailers in primary participants of distribution channels. Retailers: Retailers are all the establishments involved in selling merchandise for household or p
The assignment gives you an opportunity to demonstrate your understanding of the importance of segmentation, targeting and positioning in today's highly competitive consumer market
Various approaches by FMCG companies ..
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