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Advantages of the middleman: 1. Easy to understand the needs and wants to consumers: use of the brand makes it very easy for the middleman to understand the needs, want
Problem: Elasticity, Total Revenue and Marginal Revenue For Each of the following cases, what is the expected impact on the total revenue of the firm? Explain your reasoning
Understanding other cultures is vital to success in the global marketplace. Refer to Table 21-3 which lists some blunders in International Marketing. One of my favorite blunders ha
What is maximum acceptable price? Maximum acceptable price: This approach is mainly helpful for setting the price of industrial products that core benefits to the buyer i
The market for pool rafts in Playa del Largarto is competitive and includes no transaction costs. Five suppliers are willing to sell pool rafts in Playa del Largarto at the follow
What are Suppliers Firms and Resellers in the Microenvironment of a company? Suppliers: Suppliers Firms and individuals which provide the resources required by the company
Define about the corporate advertising Many organisations recognise usefulness and significance of good public relations. This is due to the high credibility attached to messa
why do we need marketing segmenttion
Question: (a) What do you understand by market efficiency and why is it important? (b) Explain each form of market efficiency. (c) Give any one test of weak-form and semi
what are the challenges that a production manager faces?
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