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Question : a) Discuss the importance of public Relations (PR) as an organizational function. a) Elaborate briefly the techniques and tools that can be employed by mana
Market Ef ficiency Market efficient is a market in which the prices of the assets or privacies fully reflect all available information. When new information comes wh
Product related segmentation: Product use situations: one of the important bases is the product use situations. Different customers may use the same product in different use
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MARKETING PRINCIPLES MKTG 305 Break-even Assignment Often a firm will calculate the break-even point for a price. That is, if we set the price at $X, then how many units will
Question 1: Warigon is a retail company and they want to automate the payment system. Consider that you are the design engineer of that company. What are the factors that yo
Select a generic product. Define its customer segmentation, marketing technique, customer service initiatives, and the approach used to marketing?
Question 1: (a) Explain the importance of the theories of motivation in helping marketing practitioners understand why people buy? (b) (b) Is Customer loyalty synonymo
Discuss about the importance of marketing communications The media world has splintered into many different parts so have the audiences with whom organisations need to communic
Problem : a) A company's total marketing communications mix-also called its promotion mix-consists of the specific blend of five different parts. Name and describe these parts
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