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Brand policies and strategies adapted by the manufactures: Marketing under the own brand of manufacturer: under the policies and strategies the manufacturer sales all his pro
Generic Product A generic product is an unbranded, inexpensive, plainly packaged version of a common consumer product. It is usually standard for slightly substandard quality c
Question 1: Using examples from a Business-to-Consumer market of your choice: a) identify and explain different marketing communications tools that can be used to promote a
considering the concept of product life cycle, where would you put video games in their life cycle?
Discuss about the product line simplification. In certain circumstances, a company may accept the strategy of slimming or contracting the product mix this may do so by abandoni
Ask questionThe rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled
Gathering data depends on nature of data, objective of the data collection and require information. By the help of proposed a new information system the objective is to collect
You are required to critically examine the current marketing orientation of an organisation of your choice. This may be an organisation that operates in your own country, or an in
study the environmental & economical trends prevailing in Himachal Pradesh & prepare a business plan for launching a new product
Explain the various approaches that are followed by FNCG companies in test marketing
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