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Q. Methods of preparing advertisement Budget? Every advertiser sets apart a total of money to be spent on advertising which is referred to as advertising appropriation. The amo
marketing environment
Advantages of the advertising: 1. It increases the sales volume: advertising increases the sales volume of the product. Hence mass production is possible. This leads, to
Product policies: Product policies are the general rules set up by the management itself in the marketing product decisions. Products of a firm are the backbone with which p
Give examples of product line strategies.
Explain in detail about the Marketing communications Marketing communications provides the means by which organisations and brands are presented to their audiences. Goal is to
Question 1: (a) How does the marketing mix help to ensure that marketing effort is effective? (b) Explain in details the elements of marketing mix. Question 2: (i)
What is the value chain? Value Chain: Each firm performs a set of activities which helps in designing, producing, delivering, marketing and supporting its products. Such acti
how would you forecast worldwide demand for tea bag machine
Question : (a) What is a knowledge management strategy and what are the basic questions that one needs to ask before developing such a strategy? (b) Using the RICE model,
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