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what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing?
describe different stages of channel design process
Micro environment: Micro environment refers to the company's immediate environment, those environment factors that are in its proximity. These factors influence the company's non
A planning in which a business expands its activities to include allocation or lines of business related to the selling of its core products.
Steps in the marketing planning plans: in a corporate set up, two levels of planning are in practise 1. Comprehence or overall company planning, and 2. Specific
how we can compare our product with other company''s product in BCG matrix
What is probe what went wrong? Probe ’what went wrong: It happens while the product is having several special problems. In that case marketing department takes essential s
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing
consumer profile of typical buyer of rayban
Draw the typical profiles of shoppers stop customers segments
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