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Product packaging: Meaning & definition: The packaging of a consumer product is an important part of the marketing plan. There are many factors to be considered while des
Advantages to customers: 1. Easy to recognize: use of a particular brand of a producer makes it very easy for the customers to recognize the product of such producer be
#ques1. “Consumer mind is a Black Box” –Discusstion..
explain the various approaches that are followed by FMCG companies in test marketing
(a) Find the main external forces triggering the need for organizational change. Pick three and discuss how they might necessitate behavioral change on the part of organization's e
What types of tools use in sales promotion scheme? Sales Promotion Schemes: 1. Price-off: A straight discount off the list price upon every case purchased throughout a
under positioning
concepts and different core of marketing
Explain about the selling in the function of the marketing. Selling in marketing: This is a significant aspect of marketing under that ownership of goods is transferred b
Gathering data depends on nature of data, objective of the data collection and require information. By the help of proposed a new information system the objective is to collect
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