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Question 1: There is an ongoing debate between "standardization" and "adaptation" pertaining to global advertising. Critically evaluate the different sides of the arguments in
Question 1: (a) Illustrate how personal selling and direct marketing can be used to enhance the relationship with customers. (b) Critically evaluate the use of controversi
How is anticipating competitive moved in marketing research? Anticipate competitive moves: This assist the marketer to continuously monitor the competitor and also judge
What marketing strategies are appropriate at each stage of the product life cycle? How can a company build and mange its product mix and product lines.
what type of co branding is Nike and Apple involved into?
Problem a) Name and explain the five determinants that are pertinent to an individual's purchase situation. b) Explain a purchase repertoire (or evoked set) and criticall
Ambush Marketing is a purposeful attempt by a business or brand to relate itself with an occasion (often a sporting event) so as to gain some of the advantages related with being
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing.
#quest explain the ansoff product or makerting mix and its revance in makerting.
process of disigning distribution channel
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