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Q. Selection of an Advertising Agency? The advertiser should be very careful in selecting the advertising agency. The success of advertising-campaign mainly depends on the sele
Segmentation is an integral part of marketing process and it is common to witness many marketing campaigns fail due to improper segmentation strategies. Lack of knowledge of the de
remidies or green marketing
How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
Sales promotion: Meaning & definition: the word promotion originates from the Latin word "promovere" to move forward or to push forward. Sales and promotion are the two diffe
Company of the enterprise factors: the choice of channel is also influenced by company characteristics such as its financial position, size, product mix, morale of its employers,
What is internal marketing? Internal Marketing: Holistic marketing includes internal marketing, making sure that everyone into the organization embraces suitable marketing
How is solution to customer in personal selling process provided? Providing solutions to customer: After the presentation when any queries exist, in that case sales execu
Question: In the context of a product from the fashion industry: a. Describe the concept of a product as a tangible and intangible "bundle of benefits? that provide
What are the sorting functions of discrepancy of assortment? The sorting function of discrepancy of assortment is performed through intermediaries who include the following act
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