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Brand loyalty: The starting point in understanding brand equity is the extent to which a brand enjoys customer loyalty. It is important to discriminate between habitual buying
under positioning
Q. Explain Different types of Headlines ? Different Forms of Headlines:- Direct Benefit Headlines Question Headlines Announcement Headlines. Provocative He
concepts of core market?
Question: a) The consumer electronics firm for which you work is about to launch a new model of mobile telephone (cell phone and hand phone). This will be a very basic model o
Explain about the measuring of retaining customers. The measure of retaining customers is given below: Cost of losing a Customer: Attracting customers is of no employ unle
Give a brief overview about Advertising. Meaning of Advertising: “Any paid type of non-personal presentation and promotion of concepts, services or goods by an identified
history of e-marketing
What marketing strategies are appropriate at each stage of the product life cycle? How can a company build and mange its product mix and product lines.
Question 1: "Perceived risk is a consumer's perception of the overall negativity of a course of action based upon as assessment of the possible negative outcomes and of the lik
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