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Marketing Orientation If an organization has a marketing orientation, its planning rests in its marketing effort. Marketing becomes the business's philosophy, not just a functi
explain Henry Assael Model of buying decision behaviour along with diagram
Explain about the direct-response media In many cases direct-response media like direct mail, magazine inserts and television and print advertisements which use telephone numbe
Problem: After introducing a new product, management wants the product to enjoy a long and happy life. (a) How can the ‘life' of a product be conceptually analyses? (b) H
Gathering data depends on nature of data, objective of the data collection and require information. By the help of proposed a new information system the objective is to collect
will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country?justify your answer.
considering the cncept of product life cycle, where would ypu put video games in their life cycle?
Question 1: (a) Globalisation requires new knowledge coordinating structure. Explain and use relevant examples to illustrate your answer. (b) Consider the various competenc
pest analysis of any sbu
Consumer Buying Behaviour Markets (and those which they serve) must be understood before marketing strategies may be developed. The consumer market purchase services and goods
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