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Product Development The sixth step is product development that involves developing the manufacture concept into a physical product to ensure that the product idea may be turne
Major factors influencing buying behaviour: A consumer's buying behaviour is influenced by cultural, social, personal, and the psychological factors. Cultural factors exert
facebook service marketing mix
what is core concept of marketing
Determine the marketing and business objectives Organisations engage with a variety of audiences in order to pursue their marketing and business objectives. Engagement refers
differentiate the three types of buying situations during the purchase decision
What is Advertising Standards Council of principles? Explain in briefly. Advertising Standards Council of Principles: a) To make sure the truthfulness and honesty of demo
Explain, with examples, the idea of a variable pricing policy. Variable pricing includes adjusting prices to increase demand in off-peak periods in the hope of stimulating dema
marketing is a science for the management of a value delivery system
Omega Medical Group (OMG) manufactures high precision medical equipment. OMG has spent €20m on research and development (R&D) for a new system to administer medical isotopes used i
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