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Importance of media planning One significant role of the marketing manager is media planning. The media events of a business shouldn't be made 'on the spur of the moment.' Rath
Discuss about Sales Promotion in shortly. Meaning of Sales Promotion: Sales promotion comprises several communications activities which try to offer added value or incent
Question 1: (a) Critically assess the usefulness of databases for a firm using multi-level direct marketing channels. (b) Describe how a database enables a firm to identi
topic review on setting product strategy
will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country?justify your answer.
Role of source help the organization in following manner: 1) Source communication the communication to the target audience. He is the person who starts the communication proces
Explain about piecemeal modernization in the line modernization. Piecemeal modernization is less of a drain upon the company’s cash flow. A main disadvantage of Piecemeal Moder
what are the major sale promotion ssuold kitkat use to attempt to increase sale of kitkat?
define international marketting and furnish its features?
Buying motives: motive is thus urge that moves or promote a person to some action. Motive is an effectual desire one to a definite action. Customers purchase any goods as a result
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