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Question 1: (i) Distinguish between global marketing and international marketing. (ii) Explain the similarities and differences of a free trade area, a customs union, a comm
(a) Explain the main stages in the production of a 2-minute news item meant to be broadcast on TV. To explain the process, use the example of one of the subsequent events: (i
Companies entering emerging markets for the first time must exercise particular care in choosing a channel intermediary. Usually a local distributor is required. What are some of t
what is the relationship between 4ps of marketing mix?
Environmental scanning: Future is unpredictable, but the marketer can obtain appraisals of what is most probable. To monitor changes in the marketing environment effectively
Discuss about the importance of marketing communications The media world has splintered into many different parts so have the audiences with whom organisations need to communic
consumer mind is a black box discuss
Analyse the value of an effective distribution network to the marketing of fast-moving consumer goods in highly competitive markets and describe the criteria you would use in order
What is related product diversification? A company may diversity through broadening its product line in associated products or unrelated products or might both in associated as
How do I graph y=(x+5)^2
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