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Explain about the words of Schiffman and Kanuk about Market Segmentation. In wordings of Schiffman and Kanuk as, “This is the process of dividing a market within distinct s
when it comes to selling, personal selling is vital. most sales people fail due to lack of customer knowledge and proper preparation before
E- Marketing environment: The marketing environment is ever changing, providing planty of opportunities to develop new market products, new markets, and new media of communicat
Question 1: (a) Explain the rationale behind financial sector development and liberalisation in a developing economy like Mauritius. (b) Discuss the various policy and inst
Selection Criteria of every tool Key criteria governing an organisation's selection and use of every tool are: 1. Degree of control required over the delivery of the messa
Q. Evaluation of advertising media - Magazines and Journals? Are one more form of print media. These are published regularly at regular intervals like fortnightly as well month
What is Budget allocation Sales department receives the bulk of the marketing budget in the organisation market, and little is spent on research in comparison with the consum
explain the various approaches that are followed by FMCG companies in test marketing.
Q. What is media planning and Strategy. How you will evaluate the broadcast, print & support media. Answer: Introduction:- Media plan make a decisions how advertising time an
Objective of pricing decision: a firm may choose its pricing objectives from any of the following: 1. To maximize the profits: the primary objective of the pricing decision i
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