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Q. Define the Media-Frequency in advertisement? Media-Frequency: Media-frequency demotes to average number of times the audience is exposed to media-vehicle in a specific per
#question A company decide to go international what are the factors that it should take into consideration before going global?
What are the several types of promotional schemes? Different types of promotional schemes are distributed within the following manner as given here: a) Consumer-promotion to
Facilitating function: These functions make the marketing process easy and include financing, pricing, risk bearing, standardization and the market information etc. 1.
consumer mind is a black box discuss
stages of buying process
Disadvantages of the direct marketing: May be seen as competing with existing intermedaies: may upset marketing intermediaries as sales through the direct marketing may be ta
Question 1: Market segmentation is the process of identifying groups of customers that tend to share similar patterns of behaviour. Using examples, for organisations of your
Nature-based outdoor recreation attractions are often marketed as ecotourism activities. However, it is argued that to date, these marketing efforts have been towards advancing
You are the Marketing Manager of a supermarket chain of ABC. The sales have gone down for several months. When you looked into the matter, you have found out some reasons, among th
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