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What is Speciality Goods Due to some special characteristics of certain categories of goods people generally put special efforts to buy them. They are ready to buy these goods
Ask questionThe rise of personal computers in the mid 1980s spurred interest in computer games. This caused a crash in home Video game market. Interest in Video games was rekindled
What is the slope of a line that contains points (2,4) and (-2,-4) ?
Marketing Research Marketing research, one of the components of an information system, include collecting information relevant to a particular marketing problem faci
Brand equity: to understand the dynamics of brand, Aaker provides a framework called equity. Brand equity refers to a "set of assets and liabilities of a brand, its name and symbo
How is accessibility to customers increased in e-commerce? Increased accessibility to customers: a. Permit people to accomplish operations without barriers of time that i
WILBUR SCHRAMM'S MODAL A well-known communication expert gives a important contribution in the field of communication. He customized the Shannon & Weaver's Model of communic
Should video game companies continue to alter their products to include other functions, such as e-mail
In May 2004 Government banned Tobacco advertisements on television. Tobacco-advertisements comprise ads related to Cigarettes, Zarda, Gutka. This ban comprise brand-extension-bans.
Importance of Place Goods are produced to be sold to the consumers. They should be made available to the consumers at a place where they can conveniently make purchase. It is e
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