Case study, Marketing Management

Assignment Help:

Case Study - Horlicks

Horlicks is the name of a company and of a malted milk hot drink. This brand is the leading product in the hot milky drinks market and has been associated with 'sleeping better' for the past 70 years. In the past 3 years Horlicks has been re-branded to give it a fresher and more modern appeal. MediaMix is a marketing consulting firm which was  tasked to develop strong relationships with Horlicks consumers by implementing an online marketing communication strategy in order to grow the customer database.

Objectives

- Create a cost effective email campaign that powerfully positioned the Horlicks brand

- Ensure that the design reflected the very core and essence of the product

- Encourage revisits by incorporating interactive features including polls and links to competitions

- Create a friendly tone of voice that gave the email a personal feel.


Related Discussions:- Case study

Explain in detail the various steps in menu costing, Question 1: You ha...

Question 1: You have just been appointed as Food & Beverage Controller of a medium -size hotel and you have been requested to set up a new control system. (i) Explain in d

Oligopoly market, Oligopoly Market The majority of the world’s diamonds com...

Oligopoly Market The majority of the world’s diamonds comes from Country A and Country B. Suppose that the marginal cost of mining a diamond is $1,000 per diamond and that the dema

Amazon, AMAZON internet marketing strategies.

AMAZON internet marketing strategies.

What are the marketing communications programmes, What are the marketing co...

What are the marketing communications programmes Contexts aren't independent or isolated sets of easily identifiable circumstances, however are interrelated and overlapping cir

Product margin, The product margin is calculated as product sales minus the...

The product margin is calculated as product sales minus the direct costs of selling the product.

Modules in market implementation evaluation and controlling, How many types...

How many types of modules are included in Market Implementation Evaluation and Controlling? The five modules of MIEV or Market Implementation, Evaluation and Controlling are

Key demographic variables, Managerial Decision I: Developing advertising st...

Managerial Decision I: Developing advertising strategies by understanding key demographic variables To understand the demographics of your target audience, you obtain data on Fa

Explain in detail about the marketing communications, Explain in detail abo...

Explain in detail about the Marketing communications Marketing communications provides the means by which organisations and brands are presented to their audiences. Goal is to

Case study, Cascade Soap Company Mike Bowers sells soap products to grocery...

Cascade Soap Company Mike Bowers sells soap products to grocery wholesalers and large retail grocery chains

Case study, how should shoppers'' stop develop its demand forecasts?

how should shoppers'' stop develop its demand forecasts?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd