Case study, Marketing Management

Assignment Help:

Case Study - Horlicks

Horlicks is the name of a company and of a malted milk hot drink. This brand is the leading product in the hot milky drinks market and has been associated with 'sleeping better' for the past 70 years. In the past 3 years Horlicks has been re-branded to give it a fresher and more modern appeal. MediaMix is a marketing consulting firm which was  tasked to develop strong relationships with Horlicks consumers by implementing an online marketing communication strategy in order to grow the customer database.

Objectives

- Create a cost effective email campaign that powerfully positioned the Horlicks brand

- Ensure that the design reflected the very core and essence of the product

- Encourage revisits by incorporating interactive features including polls and links to competitions

- Create a friendly tone of voice that gave the email a personal feel.


Related Discussions:- Case study

What is providing value cost balance, What is providing value cost balance?...

What is providing value cost balance? Providing Value Cost Balance: Customers expect exact benefits by the product. Marketers require adding as many benefits to their pr

State about the network marketing organisations, State about the network ma...

State about the network marketing organisations Readers are encouraged to see the elements of mix as a set of complementary ingredients, each drawing on potential of the others

Significance of problem recognition in decision making, What is the signifi...

What is the significance of problem recognition in decision making process? Problem Recognition: As any other decision-making process, this is the first stage of the organ

Place, defition of place

defition of place

What are perceptions of public about public relations, What are the percept...

What are the perceptions of the public about public relations? People frequently have the perception of public relations like a group of people who spin the whole thing. Spin c

In search of greener pastures, did the management take a correct decision i...

did the management take a correct decision in rohit''s case

Differentiate integrated manufacturing and reengineering, What is the diffe...

What is the difference between Integrated Manufacturing and Reengineering? Integrated manufacturing: This provides a new approach for manufacturing. All the system compos

Marketing mix, This comprises the marketing tools and techniques an organiz...

This comprises the marketing tools and techniques an organization uses to achieve its targets relative to a specific goal market audience.

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd