Case study, Marketing Management

Assignment Help:

Case Study - Horlicks

Horlicks is the name of a company and of a malted milk hot drink. This brand is the leading product in the hot milky drinks market and has been associated with 'sleeping better' for the past 70 years. In the past 3 years Horlicks has been re-branded to give it a fresher and more modern appeal. MediaMix is a marketing consulting firm which was  tasked to develop strong relationships with Horlicks consumers by implementing an online marketing communication strategy in order to grow the customer database.

Objectives

- Create a cost effective email campaign that powerfully positioned the Horlicks brand

- Ensure that the design reflected the very core and essence of the product

- Encourage revisits by incorporating interactive features including polls and links to competitions

- Create a friendly tone of voice that gave the email a personal feel.


Related Discussions:- Case study

Relationship between brand loyalty and corporate image, Sanitex limited sta...

Sanitex limited started its operations in West London 4 years ago. Its founder, and current C.E.O, Mr. Griffins founded the company with his wife after being made redundant from Ex

Effective distribution channel, Analyse the value of an effective distribut...

Analyse the value of an effective distribution network to the marketing of fast-moving consumer goods in highly competitive markets and describe the criteria you would use in order

State the concept of marketing as an exchange, State The Concept of Marketi...

State The Concept of Marketing as an Exchange Concept of exchange, according to most marketing academics and practitioners, is central to our understanding of marketing. For a

Jumpin jack flash (Case from Management Study ), Do you think Jack is equi...

Do you think Jack is equipped with the managerial skills needed to head up a team that develops strategies for adapting existing company products into new products for sales

Describe the purpose of internal marketing, Problem 1 (a) Describe the ...

Problem 1 (a) Describe the characteristics of Web sites in terms of: - Product oriented characteristics - Corporate oriented characteristics (b) Describe the role of the

What is life style in the consumer behaviour, What is life style in the con...

What is life style in the consumer behaviour? Life Style: This is a pattern in that people live and spend their time and money. These are depends on consumer’s learning,

Explain diffrent types of illustration of print-ad-copy, Q. Explain diffren...

Q. Explain diffrent types of Illustration of print-ad-copy? Types of Illustration:- Photo of Product. Photo of Product in use. Photos from different angle.

Steps in mis design, Steps in MIS design: 1.       Define the system: ...

Steps in MIS design: 1.       Define the system: the system for which design is to be made has to be defined; in the terms of elements, the relationship and its boundries. Th

Inquiry into unfair trade practices, The inquiry beside unfair trade practi...

The inquiry beside unfair trade practices can be initiated: (i) On receiving a objection from any consumer (ii) On receiving a objection from registered-consumer-association

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd