Case study, Marketing Management

Assignment Help:

Case Study - Horlicks

Horlicks is the name of a company and of a malted milk hot drink. This brand is the leading product in the hot milky drinks market and has been associated with 'sleeping better' for the past 70 years. In the past 3 years Horlicks has been re-branded to give it a fresher and more modern appeal. MediaMix is a marketing consulting firm which was  tasked to develop strong relationships with Horlicks consumers by implementing an online marketing communication strategy in order to grow the customer database.

Objectives

- Create a cost effective email campaign that powerfully positioned the Horlicks brand

- Ensure that the design reflected the very core and essence of the product

- Encourage revisits by incorporating interactive features including polls and links to competitions

- Create a friendly tone of voice that gave the email a personal feel.


Related Discussions:- Case study

Describe the freeze -thaw activity, Describe the freeze -thaw activity ...

Describe the freeze -thaw activity Repeated cycles of freezing and melting of water in rock  called as freeze -thaw activity or frost action widen the cracks and may even split

Lead time management, impact of having inadequate system design in the lead...

impact of having inadequate system design in the lead time and engineering cost

Explain the Cognitive response - marketing communications, Definition conce...

Definition concerns the cognitive response This refers to outcomes of the communication process, and is a measure of whether a communication event has been successful. Audience

What are the advantages of public relations, What are the Advantages of Pub...

What are the Advantages of Public Relations? Advantages of Public Relations are as illustrated below: a) This helps in building and having relations along with local comm

What are the ways to decrease the customer defection rate, What are the way...

What are the ways to decrease the customer defection rate? To decrease the customer defection rate, a company should: a) Explain and measure the retention rate. b) Classi

Henry Assael Model of buying decision behavior, Explain Henry Assael Model ...

Explain Henry Assael Model of buying decision behavior .

What is introductory stage in marketing strategies, What is Introductory St...

What is Introductory Stage in marketing strategies? Introductory Stage: a. Rapid skimming strategy : New product launch at high rate and a high promotion level. High pri

What are benefits of a firm by retaining its customers, What are some benef...

What are some benefits of a firm by retaining its customers? A firm accrues several benefits by retaining its customers are as give below: Increased Revenue: it increases

Selling, bwhaviour is like smoke sellers waste useful periods in studying b...

bwhaviour is like smoke sellers waste useful periods in studying buyers behaviour conduct a reasearh on why and highlight five reasons.

Determine the required sales volume, The cost data of Rooney plc is as foll...

The cost data of Rooney plc is as follows: -  Variable cost : Rs 1,800.  Selling Price : Rs 3,500.  Fixed Selling and Distribution cost : Rs 1,700,000 per annum

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd