Case study, Marketing Management

Assignment Help:

Case Study - Horlicks

Horlicks is the name of a company and of a malted milk hot drink. This brand is the leading product in the hot milky drinks market and has been associated with 'sleeping better' for the past 70 years. In the past 3 years Horlicks has been re-branded to give it a fresher and more modern appeal. MediaMix is a marketing consulting firm which was  tasked to develop strong relationships with Horlicks consumers by implementing an online marketing communication strategy in order to grow the customer database.

Objectives

- Create a cost effective email campaign that powerfully positioned the Horlicks brand

- Ensure that the design reflected the very core and essence of the product

- Encourage revisits by incorporating interactive features including polls and links to competitions

- Create a friendly tone of voice that gave the email a personal feel.


Related Discussions:- Case study

What do you meant by total customer satisfaction, Question 1: (a) What...

Question 1: (a) What do you meant by total customer satisfaction? (b) How will customer safisfaction be measured? (c) Explain the importance of customer value creation

Produce Development, What are the advantages of product development

What are the advantages of product development

Doc, need of documentation in international business

need of documentation in international business

Explain about peoples choices about the buying product, Explain about peopl...

Explain about peoples choices about the buying product. Peoples want to choose products which give the most value and satisfaction for their wealth. They know a product as anyt

Determine the role of marketing communications, Marketing communications ...

Marketing communications Marketing communications recognise the development of channel or trade marketing. Numerous organisations have moved away from the traditional control

Dvertising and promotion, comprehensive discussion about promotion and adve...

comprehensive discussion about promotion and adverising

Advertising and creation of utility, Q. Advertising and Creation of Utility...

Q. Advertising and Creation of Utility? Advertising creates place, time and perception utility. In case seasonal products it creates time usefulness by creating demand even in

Consumer behaviour, suggest how cultural values, beliefs and behaviour affe...

suggest how cultural values, beliefs and behaviour affect m,the marketing mix of a large bookstore chain

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd