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the relationship between the 4Ps
Effectiveness of the distribution channels: the main problem is to decide which of the alternatives would best satisfy the long term objectives of the firm taking in view the fact
Illustrates the export path of entry in direct and indirect way? As two possibilities, marketers can adopt both export path as an “aggressive” or “passive”. Entry through the h
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A manufacturing company has determined from an analysis from its accounting and its production data for a certain part that its demand is 9000 units/annum and is uniformly distribu
exchange oriented stage
explain the various approaches that are followed by FMCG companies in test marketing
What is Brand Personality? Brand Personality: In totality brands comprises more meaning and significance than tangible or perceivable product some to give. It is a highly
Explain about the measuring of retaining customers. The measure of retaining customers is given below: Cost of losing a Customer: Attracting customers is of no employ unle
What are Standardisation, Grading, and Branding in marketing functions of physical treatment? Standardisation, Grading, and Branding: Standardisation implies setting up of
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