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Question: a) Describe the differences between traditional marketing communication strategies and service business communication strategies. b) Show the key planning conside
Meaning or definition : the term advertising is derived from the original Latin word "advertere" which means "to turn" the attention. Every price of advertising turns on the attent
what is 7P in marketing management
Question 1: (i) If a local firm wishes to grow internationally, describe the alternative strategies available? (ii) What are the major advantages and disadvantages of each
Identify and briefly describe the criteria you would use to help establish whether a variable is useful as a segmentation base.
Give an overview about corporate orientation to marketplace. Marketing is the deliverance of satisfaction at a profit. This is a social and managerial procedure whereby indi
What are the effectual needs to be target a market segment? To be an effectual target a market segment should be: i. Identification: Marketers must be able to identify the
1. Write a note on importance of consumer behavior for a business firm? 2. Define the term 'Price'. 3. Distinguish between Marketing Concept and Selling Concept? 4. What are the ne
Marketing communications Marketing communications have been used to convey product-related information to customer-based audiences. Today, a range of stake holders have connec
what is meant by line extension of a product?
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