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Communication mix is changing no longer can the traditional grouping of promotional tools be assumed to be most effective forms of communication. This brief outline of elements
Explain about the order generation in personal selling process. Order generation: This process is very significant one in the whole personal selling process. At this stag
Factors contributing to new product development: Several factors contribute to the new product development, while most are related to the external environment variables, the
#questionConsider Porter''s value chain and the holistic marketing model what implications do they have for marketing planning?
Explain about the numbers of features in marketing offer more customers. While the number of features into a marketing offer is more the customer feels which the marketer has o
Value Pricing : Value pricing is a modern innovative and individual method of pricing. Value pricing rests on the principle that the reason of pricing is not to recover
Q. Advertising effects on Production Cost? Advertising creates demand as well as expands market size this necessitates mass production. Mass production results in a variety of
Setting the advertising objectives: The advertising objectives must flow from prior decisions on the target market, market positioning, and the marketing mix. Advertising obj
Affordability Based Pricing : The affordability based pricing is relevant in regard of necessary commodities, which meet the basic requirement of all sections of peop
what are some situation of straight rebuy
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