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Usage Segmentation Marketers are familiar with that the occasion or situation frequently determines what consumers will purchase or consume. For this reason they occasionally fo
Write a short note on fundamental properties of measurement. Answer There are four primary fundamental properties of measurement: assignment, distance, order and origin. A
Define Data cleaning in preliminary data analysis Data cleaning focuses on error detection and consistency checks and treatment of missing responses. First step in the data cle
Understanding the Nature of the Problem : The next step in defining the problem is to understand its origin and nature clearly. The best way of understanding the problem is to disc
INTRODUCTION : In a developing country like India, trade policy is one of the many economic instruments which is used to suit the requirements of economic growth. The twin objecti
INTRODUCTION : You have learnt various provisions of Exchange Regulations . Export financing is another important area of export business. Export finance refers to the credit f
What are the steps involved in questionnaire building? Answer When there is a debate with regard to questionnaire building process, there is consensus among research commu
Once the buyer has recognised a problem they search for information on products and services that can solve that problem. Belch and Belch (2007) describe that consumers undertake b
Duty Exemption Scheme: The Duty Exemption scheme consists of Duty Free Licence and Duty Entitlement Pass Book. Duty Free Licence includes Advance Licence, Advance Intermediate
Explain stratified sampling in details. Answer Stratified sampling is a probability sampling technique that is distinguished by two-step procedure it involves. In first st
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