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Carl Thor - Performance Measures
Carl Thor (1994) highlights the 'family of measures' concept and the alignment of measures across a company. He describes five measurement categories:
Thor suggests that each department in the organisation should have some measures that are unique while others are related to shared goals. He describes a weighting system to aggregate a number of measures into a single overall measure of company performance.
How does Facebook compare with Twitter in terms of a method for a company to advertise? Is the audience different for the two? Are the risks/rewards different?
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