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what are the core marketing concepts?
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whats the core concept for marketing
Three stage channel of distribution When number of wholesalers used is large and they are scattered throughout the country, manufacturers often use the services of mercant
Question: ‘The basic differences between goods and services offer the biggest challenges to Service marketers'. With reference to services you are familiar with, discuss th
Will the pricing and product policy of a multinational firm be different in a developed and an underdeveloped country? Justify your answer.
Augmented Product An augmented product is one with entity in addition to those required to serve its core function that defined it from other products available in its class.
The term project for MKT 5160 is the creation of a marketing plan. This is an individual assignment. Your term project consists of creating a new product or service and developin
own example of participants in the business buying process
Objectives of the personal selling: personal selling has two types of objectives - long termand short term. The long term objectives, which are more or less permanent, are braoder
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