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Question: "Your most precious possession is not your financial assets. Your most precious possession is the people you have working there, and what they carry around in their h
The percent of sales one product earns in relation to total market sales for all products in that category.
What is lead generation in personal selling process? Lead generation: Identification of prospects is initial step in personal selling process. Organization produces the l
How the product line appraisal is important task?
Write short notes on pull sales promotion strategy. A pullstrategy tries to get consumers to “ pull ” the product through the manufacturer from the marketing channel. The compa
What is Concentration Approach for selecting target markets? Concentration Approach: As an organization directs its marketing efforts in the direction of a single market
Intensity of the distribution (market coverage): The nature and intensity of the competition in the industry will determine the distribution pattern adopted by a firm. Some
Q. Explain about Marketing communication? Marketing communication: - Is the procedure in which two or more persons consciously or unconsciously attempt to influence each othe
Illustrates the words of Philip Kotler about e-commerce? In the opinion of Philip Kotler : E-commerce can be described as a general term for buying and selling procedu
A Convertible Ultrabook is a new type of notebook which functions both as a laptop and tablet mode when required. Ultrabooks are designed to feature reduced bulk without compromisi
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