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identify the major trends in the firm''s natural and technological environment.
Mobile phone majors Nokia, Ericsson and Motorola -along with a couple of aggressive new entrants like Samsung and Panasonic - are gearing up to grab a piece of action in the Indian
What is test marketing and various approaches followed by FMCG companies
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DEVELOP an appropriate organisational context of the project
Determine the elements of the marketing mix Promotion is hence one of the elements of the marketing mix and is responsible for communication of the marketing offer to the targe
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Product Development The sixth step is product development that involves developing the manufacture concept into a physical product to ensure that the product idea may be turne
The Product Concept The product concept states that consumers will favour products that offer the best quality, performance, and features, and therefore the organization shoul
explain the role of the process of marketing in business
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