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Question 1: (a) Explain in thorough details what is advertising. (b) A standard definition of advertising is said to have five basic components. With particular reference
Full market coverage: here a firm concentrates on serving many needs of a particular customer group. Only very large firms can undertake a full market coverage strategy. Examples
What are the personal factors to determine the consumer behaviour? Personal Factors: A consumer’s decisions are also influenced by his personal characteristics with age,
How should Shoppers’ Stop develop its demand forecasts?
Think about a specific sales job with a specific company that you might want to do. Then,if you were starting your own prospect list, explain in detail how you would use your own
What are the types of strategies used in international marketing? Different types strategies used into international marketing are as follows: To improve an effective global
Q. Evaluate the effectiveness of goodwill Advertisement ? Goodwill ads are issued to develop the image of the organization in the long run. The intention of these ads is to imp
What is cross selling possibilities by retaining customers of a firm? Cross Selling Possibilities: A normal customer can be a potential customer for the firm’s other produ
Suppose the equation F (x, y, p, …., pn) = 0 on solving for p is expressible as (p – ƒ1) (p – ƒ2) …. (p – ƒn) = 0, Where ƒi’s are functions of x and y. Then P – ƒi = 0, I = 1, 2
1)What is the LA Galaxy "product"? 2)Which of the seven elements of the service marketing mix are most important in the LA Galaxy marketing program? 3)How is promotion (advertising
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