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Question 1: Identify a tourism/hospitality organisation's website and comment on its marketing potential. Question 2: As the marketing manager of a corporation, you are
what is branding??? and hoe m,any types of branding we can do???
Positioning strategies: 1. Attribute positioning: a company positions itself on an attribute, such as the size or the number of years in existence. Disneyland can adver
What is the role and status of sociality in the consumer behaviour? Social: This comprises family and their status and role. 1. Family: It also affect the buying behavi
If a consumer buy an items through a catalog over the phone with a credit card, is the credit card company a channel member? if the product is delivered by FedEx, is the FedEx a ch
Requirements of a good marketing information system: 1. Through there will be a several information component and activity component of a marketing information system yet
What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing
Q. Illustrations - element of print-ad-copy? Illustrations:- It is the optical elements of print-ad-copy. It perhaps in the form of attractive photo of the cartoons, pictures
What is Geographical Segmentation? Geographical Segmentation: In this segmentation, the market is divided through location as like nation’s states, regions, neighbourhood
factors affecting the product life cycle
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