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Question: a) Wilson Publishing - which publishes a series of textbooks in management by different authors - intends to give a new book on Marketing. Marketing is an area they h
what''s Challenges in Implementing E-CRM?
Methods\Devices of sales promotion: the various sales promotion devices can be classified in three ways as shown in figure below: 1. consumer promotion: sales promotion direc
Define marketing mix
Open 'Cover: Open Cover is an insurance arrangement designed specifically to the need of those firms which have substantial import/export turnover and frequent transactions. Such
Question 1) Consider marketing in the automobile industry. Either for your car, or for that of someone you know, how did marketing strategy impact the purchase decision? Pleas
State the term- Message content In general, there is high-involvement in many business-to- business purchase decisions hence communications tend to be much more rational and
How are functions of marketing program important? The initial task is to set realistic quantitative and qualitative interim and last targets for the marketing program and after
Ask question :how can marketers use maslow''s hierarchy need theory in marketing management? (15 marks)
THE CENTER OF THE CIRCLE PASSING THROUGH THE POINT (0,1)AND TOUCHING THE CURV y=x2 at point (2,4)
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