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Explain the term - Promotion Promotion refers to process of informing and persuading the consumers to buy certain product. By using this process, marketers convey persuasive me
Question 1: To what extent can the Marketing Concept guarantee business success in today's highly competitive business environment? Question 2: (a) Define the term mark
Assume that you are James Peterson and you have just hired a new management team composed of highly qualified executives from outside companies.
Brand building process: Having understood the basis of the brand equity, let us now turn to the brand building process. As we saw earlier, brands are built over a period of t
Strategic marketing decisions: Strategic marketing decisions are primarily concerned with external, rather than internal, marketing problems of the firm and especially with the
Define marketing mix
The Product Concept The product concept states that consumers will favour products that offer the best quality, performance, and features, and therefore the organization shoul
Define the final stage of decision making process. Post Purchase Performance Evaluation: In the last stage of buying process, the product’s performance is estimated. The
Ask question #Minimum 100 words accept 1. Based on the segmentation variables discussed in the chapter, construct a profile for Vanilla Bicycle’s probable target market. ed#
what are the various methods used to categorize retailers?
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