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Since May of 2005, the purchase manager at a department store has been using a 4-period moving average to forecast sales in upcoming months. Sales data for the months of January through July are given in the table below.
Month Sales Jan 65 Feb 65 Mar 41 Apr 50 May 63 Jun 38 Jul 72
Compute the mean absolute deviation (MAD) for the four-period moving average forecasts. The forecast values are calculated with an accuracy of two decimal digits. Specify the MAD as a whole number by rounding.
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Why is forecasting important in organizations, especially as related to understanding the relevant time horizon to develop a forecast against? What are some examples from industry?
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