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The classified department of a monthly magazine has use a combination of qualitative and quantitative methods to forecast sales of advertising space. Results over a 20 month period are as follows. Month Error 1 -8 2 -2 3 4 4 7 5 9 6 5 7 0 8 -3 9 -9 10 -4 11 1 12 6 13 8 14 4 15 1 16 -2 17 -4 18 -8 19 -5 20 -1 a). Compute a tracking signal for months 11 through 20. Compute an initial value of MAD for month 11, and then update it for each month using exponential smoothing of alpha =.1. What can you conclude assuming limits of plus or minus 4. b). using the first half of the data, construct a control chart with 2s limits. What is the implication of this?
What are the arguments for and against social responsibility on the part of businesses? Please in addition, which set of arguments is more compelling?
1. What triggered the new product strategy at Minnesota Bio labs? 2. What prediction would you make for the success of getting the country general managers in Europe and Japan to a
Which of the following are valid range names in Excel? Total Profit TotalProfit Total_Profit All of these b and c only
(Teddy Bower Boots) To ensure a full line of outdoor clothing and accessories, the marketing department at Teddy Bower insists that they also sell waterproof hunting boots. Unfortu
For this week's discussion you are to post responses to the following questions: 1. how is planning changing in the new workplace? 2. Do you think planning becomes more important o
First, visit a local retail store and look at the brand names, package designs, and labels for various products. Choose one product that you think is a "good" example of these prod
Why is it important for marketers to fully understand today's consumer behavior? Explain the factors that influence consumer's buying behavior.
Uniform Plant Loading - Just In Time To use the JIT concept, it is essential that production flows as smoothly as possible. To maintain uniform flow, Japanese companies have s
Marta is 57 and has been a store manager for Ambrose & Company for 10 years. Ambrose & Company is a retail store for fashion forward women. Ambrose undergoes a restructuring and re
Why is it important for a leader to be able to manage across cultures? Communicate your thoughts on the following statement: Leaders who cannot understand cultural differences in p
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