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Function of the packaging: 1. Product protection: package protects the products and is fundamental in idea. Their journey from the manufacturer to consumer is facilitat
What is the way to define the customer’s value in marketing? As we can define the customer value like the difference among the values the customer gains by owning and using a p
Q. Methods of preparing advertisement Budget? Every advertiser sets apart a total of money to be spent on advertising which is referred to as advertising appropriation. The amo
What is providing value cost balance? Providing Value Cost Balance: Customers expect exact benefits by the product. Marketers require adding as many benefits to their pr
What is Value Pricing Strategy? Value Pricing Strategy: Value pricing is a customer based pricing process that is an outgrowth of the multi-attribute product concept. By
Question 1 (a) Define Business Ethics. (b) Critically explain how Business Ethical considerations will help in the Marketing Communication of a product or service. Suppor
Question : (a) Differentiate between the terms "efficiency and "effectiveness" within the management context. (b) Identify and clearly explain the four most common chall
Which is NOT a benefit of corporate governance? Prevention of fraudulent claims by contractors.
How holistic marketing concept is different from conventional concept? Holistic marketing is an approach to marketing which attempts to recognize and reconcile and the complexi
Problem 1: Discuss how the three elements of the extended marketing mix relating specifically to people, process, and physical evidence affect the marketing of services. Pr
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