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ASSIGNMENT
How the marketers use demographic. geographic, psychographic, buying behavior to help to satisfy customers?
Explain Henry Assael Model of buying decision behaviour along with the diagram”.
Problem 1 Given the importance of environmental issues from a political, social, economic and business point of view, it should come as no surprise that accounting for the env
explain the role of the process of marketing in business
Define and explain these concepts (reach and frequency).
#consumer mind is a block box discuss?
various approaches that are followed by FMCG companies test marketing in marketing management
Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109
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