Buying motives, Marketing Management

Assignment Help:

Buying motives: motive is thus urge that moves or promote a person to some action. Motive is an effectual desire one to a definite action. Customers purchase any goods as a result of the certain mental and economic forces that create the desires or wants that they know can be satisfied by the articles offered for this purpose.

According to the R.S. Davar: "a motive is an inner urge that moves or promotes a person to action".

 According to the D.J. Durian: "buying motives are those influences or considerations which provide the impulse to buy, induce action or determine choice in the purchase of the goods and or the services".

According to the W.J. Stanton, "a motive can be defined as a drive or an urge for which an individual seeks satisfaction. It becomes a buying when the individual seeks satisfaction through the purchase of something".


Related Discussions:- Buying motives

Market factors or consumer factor affecting channel decision, Market factor...

Market factors or consumer factors: the following market or supply characteristics influence the channel decision: A.      Consumer or industrial market: the producer of cons

Problem Sum, "For every 2 vans in a car-park,there were 9 cars.For every 1 ...

"For every 2 vans in a car-park,there were 9 cars.For every 1 motorcycle,there were 3 cars.After 7 motorcycles left the car-park,2/13 of the remaining vehicle were motorcycles.How

Explain the Cognitive response - marketing communications, Definition conce...

Definition concerns the cognitive response This refers to outcomes of the communication process, and is a measure of whether a communication event has been successful. Audience

Analyze the economic & demograpic env. of himachal pradesh, study the envi...

study the environmental & economical trends prevailing in Himachal & prepare a business plan for launching a new product

Global sourcing of labour in competition, How is the global sourcing of lab...

How is the global sourcing of labour effective in competition international developments? Global sourcing of labour: Innovative uses of labour upon a global origin are e

What is marketing audit in mive, What is marketing audit in MIVE? Mar...

What is marketing audit in MIVE? Marketing audit: The marketing audit is, within some respects, where the raw material for the strategic control. Its function is to perio

What is possession utility in marketing, What is Possession Utility in mark...

What is Possession Utility in marketing? Possession Utility: This utility permits a buyer to use the product as he desires. This is the value that a buyer acquires from

Company going international, #question A company decide to go international...

#question A company decide to go international what are the factors that it should take into consideration before going global?

Describe capital asset pricing model , a.  Suppose Asset A has an expected ...

a.  Suppose Asset A has an expected return of 10% and a standard deviation of 20%.  Asset B has an expected return of 16% and a standard deviation of 40%.  If the correlation betwe

State the term - price, State the term - Price Price is the amount...

State the term - Price Price is the amount charged for a service or product. It's the second most important  element in marketing mix. Fixing the price of product is a tri

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd