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Buying motives: motive is thus urge that moves or promote a person to some action. Motive is an effectual desire one to a definite action. Customers purchase any goods as a result of the certain mental and economic forces that create the desires or wants that they know can be satisfied by the articles offered for this purpose.
According to the R.S. Davar: "a motive is an inner urge that moves or promotes a person to action".
According to the D.J. Durian: "buying motives are those influences or considerations which provide the impulse to buy, induce action or determine choice in the purchase of the goods and or the services".
According to the W.J. Stanton, "a motive can be defined as a drive or an urge for which an individual seeks satisfaction. It becomes a buying when the individual seeks satisfaction through the purchase of something".
What are the needs for retention? Need for Retention: There are several interesting facts upon the basis of past researches about getting a customer and retaining him.
Q. Quantities Methods for preparing advertisement budget? Statistical techniques similar to multiple profitability, regressions, and simulation or programming techniques and so
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Facilitating function: These functions make the marketing process easy and include financing, pricing, risk bearing, standardization and the market information etc. 1.
marketing strategy of arrorw shirts
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