Buying motives, Marketing Management

Assignment Help:

Buying motives: motive is thus urge that moves or promote a person to some action. Motive is an effectual desire one to a definite action. Customers purchase any goods as a result of the certain mental and economic forces that create the desires or wants that they know can be satisfied by the articles offered for this purpose.

According to the R.S. Davar: "a motive is an inner urge that moves or promotes a person to action".

 According to the D.J. Durian: "buying motives are those influences or considerations which provide the impulse to buy, induce action or determine choice in the purchase of the goods and or the services".

According to the W.J. Stanton, "a motive can be defined as a drive or an urge for which an individual seeks satisfaction. It becomes a buying when the individual seeks satisfaction through the purchase of something".


Related Discussions:- Buying motives

Situation analysis, the consumer report indicates how customers perceive yo...

the consumer report indicates how customers perceive your product offerings. For example, Reliability(MTFB) is very important to performance customers. What is the current MTFB for

Explain innate and acquired needs, Question: (a) "Consumers have both i...

Question: (a) "Consumers have both innate and acquired needs." With reference to examples you are familiar with, differentiate between these two types of needs. (b) "Tho

Prepare a presentation on new products, Question 1 (a) Relate the impor...

Question 1 (a) Relate the importance of well linking any visual aid to its specific message and explain the functions that visual aids can have. (b) The marketing officer of

Handbills and coupons, Handbills and coupons Handbills and coupons are...

Handbills and coupons Handbills and coupons are letter size or small sheets of paper that are generally printed from both sides. Advertising distribution companies will compil

Explain the demographic environment, Explain the Demographic Environment. ...

Explain the Demographic Environment. Demographic Environment: Demographic Environment is the study of human population in terms of density, size, location, sex, age, race

Operational beheavior.., what would you suggest to avoid delays in despatch...

what would you suggest to avoid delays in despatch of products

What are the economics circumstances in consumer behaviour, What are the ec...

What are the economics circumstances in the consumer behaviour? Economic Circumstances: The choices about product are greatly influenced by person’s economic circumstanc

Marketing Management Philosophies, Characteristics of Sellings oriented con...

Characteristics of Sellings oriented concept of marketing, Marketing Management

Introduction stage - product life cycle, Introduction Stage Because th...

Introduction Stage Because the product-development stage of the PLC was observed at the starting of the chapter, to explore in more detail the first stage at this point is the

What is product research in scope of marketing research, What is Product Re...

What is Product Research in scope of Marketing Research? Product Research: Product research is related with the conversion of customer require to tangible product offer.

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd