Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Buying motives: motive is thus urge that moves or promote a person to some action. Motive is an effectual desire one to a definite action. Customers purchase any goods as a result of the certain mental and economic forces that create the desires or wants that they know can be satisfied by the articles offered for this purpose.
According to the R.S. Davar: "a motive is an inner urge that moves or promotes a person to action".
According to the D.J. Durian: "buying motives are those influences or considerations which provide the impulse to buy, induce action or determine choice in the purchase of the goods and or the services".
According to the W.J. Stanton, "a motive can be defined as a drive or an urge for which an individual seeks satisfaction. It becomes a buying when the individual seeks satisfaction through the purchase of something".
Define the Exchange process Exchange process is developed and managed by researching consumer/ stakeholder needs, identifying, selecting and targeting particular groups of stak
Importance of Place Goods are produced to be sold to the consumers. They should be made available to the consumers at a place where they can conveniently make purchase. It is e
who is a consumer
A vailable Market This may be refers to the combination of those clients who have an interest in a particular product or service, access to it, and the funds to pay for it
Q-2 Explain Henry Assael Model of buying decision behaviour along with the diagram”.
Well Water has been in business nearly 100 years, has always been owned by the Gerry family, and is the second largest bottled water firm in the area in terms of annual sales. To h
building brand equity
Meaning of the promotion mix: Promotion mix refers to the combination of the various promotional elements viz, advertising, personal selling, publicity and sales promotional te
how is rapid globalisation a challenge in the 21st century.
Assume Clinique expects to sell 3 million ounces of BB cream within the first year after introduction but expects that half of those sales will come from buyers who would otherwise
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd