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Buying decision making process:
Marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisions. Specifically, marketers must identify who makes the buying decision, the types of buying decisions, and the steps in the buying process.
Determine the importance of Product - Marketing mix Product refers to goods and services offered by the organisation. A pair of shoes, a burger, a lipstick, all are product
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comprehensive discussion about promotion and adverising
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