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Buying decision making process:
Marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisions. Specifically, marketers must identify who makes the buying decision, the types of buying decisions, and the steps in the buying process.
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The inquiry beside unfair trade practices can be initiated: (i) On receiving a objection from any consumer (ii) On receiving a objection from registered-consumer-association
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