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Buying decision making process:
Marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisions. Specifically, marketers must identify who makes the buying decision, the types of buying decisions, and the steps in the buying process.
Problem 1 You are the marketing manager of a bank and you want to persuade the general manager that it is important to include advertising in your organizations marketing commu
SCOPE, OBJECTIVES AND PURPOSES OF MANAGEMENT INFORMATION SYSTEM The scope and purposes of Management Information System can be better understood if we examine each word i
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What is Line Featuring in Product Line? Line Featuring: In case of durable products marketers at the times choose one or several items to “feature” the concept is to attr
1. You have been asked to develop a DRTV campaign for a product. Choose a specific product in the market today for illustration. a. What would you want to know about the produc
Question: a) What is loyalty in a service context and how can firms benefit from a price premium with loyal customers? b) Describe total relationship marketing. How would y
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