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Buying decision making process:
Marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisions. Specifically, marketers must identify who makes the buying decision, the types of buying decisions, and the steps in the buying process.
Q. Explain some fundamental marketing concept? Ans.: The several fundamental concepts are :- (1) Exchange Concept: Exchange concept holds the concept that the exchange
SCENARIO ?You have created in 2009 a company specialized in marketing research in the European transport industry. Currently you are undertaking the major part of all operations re
Operation Plan Description of company's Operation Schovas which stands for spicy chocolate, vanilla ,strawberry ice cream, will open its first store in central market. Th
How should Shoppers? Stop develop its demand forecasts?
The Company President has asked your 'event planning group' to prepare a report and presentation on a possible 4 day 'get-away' for the company's TOP GUN sales leaders as of Decemb
Importance of the study of the consumer behaviour: in olden days, the importance of consumers behaviour was not realized because it was sellers in the olden days, the importance o
The Production Concept The manufacture concept holds that consumers will favour products that are available and extremely affordable and that management should, then, focus
Scope of the marketing planning: The planning for the marketing is an extension of sales forecasting beyond the point where the future course of events has already been predete
What are Standardisation, Grading, and Branding in marketing functions of physical treatment? Standardisation, Grading, and Branding: Standardisation implies setting up of
How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
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