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Buying decision making process:
Marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisions. Specifically, marketers must identify who makes the buying decision, the types of buying decisions, and the steps in the buying process.
Question: a) Explain why service personnel are a source of customer loyalty and competitive advantage. b) Discuss the customer cycle of failure in a service organization.
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Question 1: (a) What are the different stages in consumer buying decision? (b) Explain the difference between routine and complex buying decision using appropriate exampl
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