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Buying decision making process:
Marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisions. Specifically, marketers must identify who makes the buying decision, the types of buying decisions, and the steps in the buying process.
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Question 1: Consumers must constantly make decisions regarding what products or services to buy and where to buy them. Because the outcomes of such decisions are often uncertai
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suggest how cultural values, beliefs and behaviour affect m,the marketing mix of a large bookstore chain
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Ask question :how can marketers use maslow''s hierarchy need theory in marketing management? (15 marks)
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