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Buying decision making process:
Marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisions. Specifically, marketers must identify who makes the buying decision, the types of buying decisions, and the steps in the buying process.
What are the stages of product life cycle? Stages of Product Life Cycle: introductory stage, growth stage, maturity stage and decline. Products have restricted life. A pro
what are significant factors that have led to the success of shoppers'' stop? at least 200 words
Model of the buyer behaviour: The straight point for understanding buyer behaviour is also vital in the marketing is a simultaneous response model shown in the figure below. Ma
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Defffinition of concepts of marketing
PRODUCT MIX OF LG COMPANY
Market segmentation producer or how to segment the market: 1. Survey stage: this is divided into two parts, (1) focus group discussions and in depth interviews with a v
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What is the relationship marketing? Relationship Marketing: Increasingly, a key objective of marketing is to develop deep, lasting relationships along with all people or o
Broad Cast Media:- It includes advertisement in television , ratio and cable etc. It varies from print advertising media as it has both audio and visual effect. Broadcast is a med
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