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Buying decision making process:
Marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisions. Specifically, marketers must identify who makes the buying decision, the types of buying decisions, and the steps in the buying process.
The Production Concept The manufacture concept holds that consumers will favour products that are available and extremely affordable and that management should, then, focus
Marketing plan for a "global" Airline company that is localising the global. e.g. Lufhtansa in nigeria
various approaches that are followed by fast moving consumer goods companies in test marketing
What factors affect or govern the length of a product life cycle
identify and briefly four trends in the macro environment
what are the approaches used by FMCG companies in test marketing?
i have to write on people for my real estate company.
I need help
Question: "Customer service is an organization's ability to supply their customers' wants and needs. Customers and business managers alike like to talk about what good custome
‘Tots & Teens Fashion' is a small business based in Birmingham, UK. It is owned by Amara and her husband Tariq who started the business 2 years ago. The business supplies a r
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