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Buying decision making process:
Marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisions. Specifically, marketers must identify who makes the buying decision, the types of buying decisions, and the steps in the buying process.
What are the facilitating participants of distribution channels? Facilitating Participants: Financial Institutions: Financial institutions give the essential finances
What is related product diversification? A company may diversity through broadening its product line in associated products or unrelated products or might both in associated as
what is text marketing and explain the various approaches that are followed by FMCG companies in Test marketing
explain the various approaches that are followed by FMCG companies in test marketing.
What are the types of distribution channels in Place Strategies? Usually, a company has access to two main types of distribution channels as domestic intermediaries and foreign
what are the problems with green marketing? And what are there remedies?
Answer for a caselet
TOTAL QUALITY MANAGEMENT (TQM): Total Quality Management (TQM) is focussed on the requirements of the customer. A library patron or user is a customer. He or she is demanding
differentiate between histogram and histograms,correlation and regression
Importance of the marketing planning: the Importance of the marketing planning is clear from the following 1. To offset future uncertainties: future is always wrapped i
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