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Buying decision making process:
Marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisions. Specifically, marketers must identify who makes the buying decision, the types of buying decisions, and the steps in the buying process.
"consumer mind is a Black Box"
Ask question :how can marketers use maslow''s hierarchy need theory in marketing management? (15 marks)
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#ques1. “Consumer mind is a Black Box” –Discusstion..
Give a success story of marketing a goods in which a supplier has been dependable.
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