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Buying decision making process:
Marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisions. Specifically, marketers must identify who makes the buying decision, the types of buying decisions, and the steps in the buying process.
Select a generic product. Define its customer segmentation, marketing technique, customer service initiatives, and the approach used to marketing?
how to made the question for consumer buying behevior project
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