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You have been tasked by a Salesforce Training firm to produce an article for their newsletter. The article is to be written as part of a special issue for trainee sales people. The title of the article is:
‘People Get Ready'
The article should provide a thorough and fully referenced introduction to the buying situation (new task, straight rebuy etc) and the significance of the buying situation for a sales person.
The article must:1. Provide the target reader (trainee sales person) with informed views on the buying situation, sourced from academic articles.2. Outline any areas of debate or controversy.3. Relate the idea of the buying situation to industrial (B2B) selling.4. Offer relevant examples to illustrate the ideas.
Problem : a) A company's total marketing communications mix-also called its promotion mix-consists of the specific blend of five different parts. Name and describe these parts
Question 1: You work in a travel agency. Recently published market research has revealed the existence of a variety of different types of customer who book package holiday.
Ask question :how can marketers use maslow''s hierarchy need theory in marketing management? (15 marks)
three uses of product line stretching
What is Sales Research in scope of Marketing Research? Sales Research: Sales research comprises decision concerning selection of store channels, sales; territories force
Competitive branding strategy: There are three branding policies and strategies: 1. Brand policies and strategies adapted by the manufactures 2. Brand polici
Question 1: (a) How does the marketing mix help to ensure that marketing effort is effective? (b) Explain in details the elements of marketing mix. Question 2: (i)
At this point, PP's bottled water business has shown operating losses of nearly $300(000), which does not include the initial investment of more than $800(000). Management is now t
What do you mean by product mix .
A retail fast food chain is considering an expansion in new cities locally and internationally. Profitability has been on the increase and the board has taken the decision to inves
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