Business statistics, Business Management

Assignment Help:

Hindustan foods a leading manufacturer of food products, recorded sales of Rs 445.6 crores and a net income of Rs 54.57 crores in 2003. The company manufactured fruitcakes, cookies, biscuits, confectioneries and a variety of other food products including baby foods. The domestic confectionery market was loosely divided into seven categories-hard boiled candies, toffees, éclairs, chewing gum, bubble gum, mints, and lozenges. Hard boiled candies occupied the largest share of this market. Hindustan foods did not have a presence in this segment. It manufactured and marketed toffees as tasty bite toffees while in the chewing and bubble gum segment it had a significant presence with its Fresh mint brand.

Hindustan foods planned to enter the hard boiled fruit candy segment under its Tasty bite brand. The objective was to gain significant presence and market share in a segment that was rapidly growing. The company wanted to test three new flavors for the proposed candy, strawberry, apricot, and pine apple. Hindustan foods also wanted to measure the impact of three different retail prices-50 paise, 75 paise and 100 paise for three flavors. The company selected nine geographically separated stores, as the test stores for the new flavors and different price points. These stores were similar with respect to Hindustan foods confectionery sales and were located in neighborhoods that had similar demographic characteristics. Because each of the three flavors was to be tested at each price, a total of nine different flavors-price combinations had to be tested. Hindustan foods arranged for the delivery of the three new flavors across the stores. At the end of four weeks, the company collected the unsold candy cases. It determined the number of cases sold for each price. With the data so determined, Hindustan foods wanted to know if the differences in sales was due to the difference in flavors and what affect the different prices had no sales.


Related Discussions:- Business statistics

Why is policy advocacy important, QUESTION 1 (a) Distinguish between po...

QUESTION 1 (a) Distinguish between policy analyses and policy advocacy. (b) Why is policy advocacy important? (c) Why is it questionable that policy analysis can ever "so

What pricing strategies would you recommend, Question: Price is the onl...

Question: Price is the only element of the marketing mix which generates revenue, the other elements being all associated with costs. Hence its determination is crucial for any

Identify any one Charismatic leader in an organization, Use the features of...

Use the features of Charismatic Leadership to analyse the man or woman.

What is a digital certificate, QUESTION At the heart of Public Key Infr...

QUESTION At the heart of Public Key Infrastructure (PKI) is encryption. Encryption is the process of scrambling data in such a way that it is difficult, expensive, or time cons

Standardization and simplification of inventories, For proper inventory c...

For proper inventory control standardization of materials and products as well as simplification of the production line is necessary standardization refers to limiting o

Intercultural communication and cross-cultural communication, QUESTION ...

QUESTION In 1972, Malcolm McLuhan called the world a "global village". According to the author, we are now living in a historical era characterized by the abundance of internat

Markov analysis, on jan 1,2009 klosman firm held 40% of its total market an...

on jan 1,2009 klosman firm held 40% of its total market and two other firms A and B held 40% and 20% respectively.based on a study conducted by a marketing reserch firm, the follow

Affects of packaging and sales promotion in marketing, How is packaging and...

How is packaging and sales promotion affected in marketing management? Packaging: Packaging is a significant activity of a sales promotion department since an attractive

Help, Can I work here as assignment writer?

Can I work here as assignment writer?

What is meant by the term hawthorne effect, Question : (i) Analyse ...

Question : (i) Analyse Ray Carr's working life in relation to Mallow's hierarchy of needs. (ii) (a) What organisational structure might have been set up to improve the

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd