Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Hindustan foods a leading manufacturer of food products, recorded sales of Rs 445.6 crores and a net income of Rs 54.57 crores in 2003. The company manufactured fruitcakes, cookies, biscuits, confectioneries and a variety of other food products including baby foods. The domestic confectionery market was loosely divided into seven categories-hard boiled candies, toffees, éclairs, chewing gum, bubble gum, mints, and lozenges. Hard boiled candies occupied the largest share of this market. Hindustan foods did not have a presence in this segment. It manufactured and marketed toffees as tasty bite toffees while in the chewing and bubble gum segment it had a significant presence with its Fresh mint brand.
Hindustan foods planned to enter the hard boiled fruit candy segment under its Tasty bite brand. The objective was to gain significant presence and market share in a segment that was rapidly growing. The company wanted to test three new flavors for the proposed candy, strawberry, apricot, and pine apple. Hindustan foods also wanted to measure the impact of three different retail prices-50 paise, 75 paise and 100 paise for three flavors. The company selected nine geographically separated stores, as the test stores for the new flavors and different price points. These stores were similar with respect to Hindustan foods confectionery sales and were located in neighborhoods that had similar demographic characteristics. Because each of the three flavors was to be tested at each price, a total of nine different flavors-price combinations had to be tested. Hindustan foods arranged for the delivery of the three new flavors across the stores. At the end of four weeks, the company collected the unsold candy cases. It determined the number of cases sold for each price. With the data so determined, Hindustan foods wanted to know if the differences in sales was due to the difference in flavors and what affect the different prices had no sales.
what is temporal specificity
A government agency in osun state in collaboration with bank of industry organises seminar on strategic management and need to understand event,trend,issues and expectations that s
What are the benefits of leaving the allocation of country resources to the price mechanism? Ans) The main conditions needed are: 1. Either a finite number of agents or goods
Question 1: (a) (i) Define organization behaviour. (ii) Describe the various fields of organizational behaviour and explain their contributions to Organisational Behaviour
The next step is to prepare maintenance programme. It is a sequential list which allocates specific maintenance work to a specific period.
List and explain the seven steps in developing a global outsourcing strategy. Seven steps in developing a global outsourcing strategy - Segment the marketplace, Project change
QUESTION Nathan is the floor Manager at Bell Enterprise. Lately he has been concerned with staffs not respecting the lunch hours. He has warned them but with no avail. He then
QUESTION 1 (a) How is groupware different from other types of software? (b) Illustrate and describe in detail the Computer Supported Cooperative Work (CSCW) matrix QUEST
Question 1 Discuss the Visualisation strategy in advertising and the components of Visualisation strategy Question 2 Describe the elements of execution of advertising in brie
if can make in 6 hours Personal Business Plan . The plan should have the following elements: Executive Summary Products and Services Market Analysis Summary - Ma
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd