Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Hindustan foods a leading manufacturer of food products, recorded sales of Rs 445.6 crores and a net income of Rs 54.57 crores in 2003. The company manufactured fruitcakes, cookies, biscuits, confectioneries and a variety of other food products including baby foods. The domestic confectionery market was loosely divided into seven categories-hard boiled candies, toffees, éclairs, chewing gum, bubble gum, mints, and lozenges. Hard boiled candies occupied the largest share of this market. Hindustan foods did not have a presence in this segment. It manufactured and marketed toffees as tasty bite toffees while in the chewing and bubble gum segment it had a significant presence with its Fresh mint brand.
Hindustan foods planned to enter the hard boiled fruit candy segment under its Tasty bite brand. The objective was to gain significant presence and market share in a segment that was rapidly growing. The company wanted to test three new flavors for the proposed candy, strawberry, apricot, and pine apple. Hindustan foods also wanted to measure the impact of three different retail prices-50 paise, 75 paise and 100 paise for three flavors. The company selected nine geographically separated stores, as the test stores for the new flavors and different price points. These stores were similar with respect to Hindustan foods confectionery sales and were located in neighborhoods that had similar demographic characteristics. Because each of the three flavors was to be tested at each price, a total of nine different flavors-price combinations had to be tested. Hindustan foods arranged for the delivery of the three new flavors across the stores. At the end of four weeks, the company collected the unsold candy cases. It determined the number of cases sold for each price. With the data so determined, Hindustan foods wanted to know if the differences in sales was due to the difference in flavors and what affect the different prices had no sales.
What are Programme Evaluation and Review Technique? PERT (Programme Evaluation and Review Technique): It is a technique used for controlling and scheduling the projects w
According to research done in the field of organizational behaviour, it has been found that job satisfaction is negatively related with absenteeism and labour turnover. Consequ
Question 1: Leadership and management are two distinctive complementary systems of action. Both are necessary for the success in an increasingly complex and volatile business e
1. WHOM DO YOU THINK RAJENDER WILL EAT WITH? WHY? 2. IF YOU WERE ONE OF THE OTHER FOREMEN, WHAT COULD YOU DO TO MAKE RAJINDER''S TRANSITION EASIER?
We said in class that public goods involve externalities. Are the externalities associated with public goods generally positive or negative? Use an example in your answer. Is th
Question: "Presenters, especially scientists, seem to have jumped onto the "PowerPoint" bandwagon, and are using visual aids throughout their presentation - from the title slid
How can your answer be free of plagiarism what assurance will you give me that another person from the same school will not order for the same material
notate commendation to pmc
Question: Using Amazon.com as a business model: (a) Describe its positioning in the Internet value network. (b) Discuss the value configuration(s) of the online bookshop
What is Expediting
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd