Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Hindustan foods a leading manufacturer of food products, recorded sales of Rs 445.6 crores and a net income of Rs 54.57 crores in 2003. The company manufactured fruitcakes, cookies, biscuits, confectioneries and a variety of other food products including baby foods. The domestic confectionery market was loosely divided into seven categories-hard boiled candies, toffees, éclairs, chewing gum, bubble gum, mints, and lozenges. Hard boiled candies occupied the largest share of this market. Hindustan foods did not have a presence in this segment. It manufactured and marketed toffees as tasty bite toffees while in the chewing and bubble gum segment it had a significant presence with its Fresh mint brand.
Hindustan foods planned to enter the hard boiled fruit candy segment under its Tasty bite brand. The objective was to gain significant presence and market share in a segment that was rapidly growing. The company wanted to test three new flavors for the proposed candy, strawberry, apricot, and pine apple. Hindustan foods also wanted to measure the impact of three different retail prices-50 paise, 75 paise and 100 paise for three flavors. The company selected nine geographically separated stores, as the test stores for the new flavors and different price points. These stores were similar with respect to Hindustan foods confectionery sales and were located in neighborhoods that had similar demographic characteristics. Because each of the three flavors was to be tested at each price, a total of nine different flavors-price combinations had to be tested. Hindustan foods arranged for the delivery of the three new flavors across the stores. At the end of four weeks, the company collected the unsold candy cases. It determined the number of cases sold for each price. With the data so determined, Hindustan foods wanted to know if the differences in sales was due to the difference in flavors and what affect the different prices had no sales.
factors affecting the calculation of MRp
Process Management: Answer the following questions as related to the process management: 1- What is race condition? Explain how can the semaphore be used to prevent it? 2-
Analyze a work activity in your selected organization using appropriate objective setting techniques. What are the management and leadership style used in your selected organiz
QUESTION 1 (a) List four characteristics of effective "Business Messages." Explain briefly each characteristic with examples (b) Comment on the five benefits of effective co
A clothing company uses sweatshop labor to manufacture clothing products that contribute to low pricing, which is a consumer want. Many companies have engaged in sweatshop labor. D
Read the following case study: The Norton Company Versus 3M 2.Use examples from your readings, and when possible, current events, and personal experience to support your answers t
QUESTION 1 In deciding on means of communication, there are several factors to be considered. What are they and how important and determinant are they in producing the expected
Question: In this period of shortage of talent, (a) The selection exercise is becoming more and more demanding. Explain with details as to how you would proceed to select a
The Company have now added one more process to their product's line. The new process is to label their products to reflect their compliance to new international standards. The new
DISCUSS THE APPLICABILITY OF OPERATING CYCLE IN VEGETABLE GROWING BUSINESS
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +91-977-207-8620
Phone: +91-977-207-8620
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd