The  major  environmental  pressures are summarized as the three  Cs Customers competition and  change.

1. Customers today  known  what they  want  what  they are willing to pay and how to get products and services on their own terms.

2. Competition is  continuously increasing with  respect to price quality selection service and  promptness of delivery. Removal  of trade barriers increased international cooperation and the  creation of technological innovations cause competition to intensify.

3. Change continues to occur. Markets products  services  technology  the business environment  and people  keep  changing  frequently in an unpredictable and significant manner.