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Product Development The sixth step is product development that involves developing the manufacture concept into a physical product to ensure that the product idea may be turne
What is licensing in foreign marketing? Licensing: Licensing is explained as “the method of foreign operation whereby a firm within one country agrees to permit a company
Question 1: (a) As a Consultant in direct marketing, how would you convince your corporate customers to use the tools and techniques of direct marketing to grow their business
How do I work out the costings for the rsearch and how many questions should I be asking for a telephone interview?
Your first assignment is to create a brand name, perform a name search online and create a relevant logo that reinforces the brand. The university liked the idea of “engaged and
What is Demographic Segmentation? Demographic Segmentation: This characteristic as like age, sex, income, marital status, occupation as well as education are most frequen
type of labeling
all triangles have right angles. is that right?
Factors affecting overall marketing strategies : 1. Competitors counter moves: this differ with the various marketing inputs. Most competitors can easily and quickly mat
QUESTION a) Give three reasons why price is a very important element of the marketing mix b) Discuss the different situations that may lead a company to initiate price
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