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the rise of personal computers in the mid 1980s spurred interest in computer games
what are the core principles of msrketing
Question 1: There is an ongoing debate between "standardization" and "adaptation" pertaining to global advertising. Critically evaluate the different sides of the arguments in
"Consumer mind is a Black Box" - Discuss
Henry Assael Model of buying decision behavior along with thediagram
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Question 1: (a) What is "consumer behavior"? (b) List 7 characteristics of consumer behavior. Question 2: (a) Define "market segmentation". (b) List 4 bases for m
Ask For each of these markets, plan, discuss and justify what, in your opinion, IKEA''s marketing strategy should be in the near future to gain market shares and achieve higher pr
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