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Question :
(a) "America's investors are as busy as they have ever been and its entrepreneurs are seizing on their ideas with the same alacrity as always. Investment in research and development as a share of output recently matched the previous record, 2.9% of GDP, set at the height of the space race. America is home to 27 of the 30 universities that put out the most cited scientific research and it is still good at developing these ideas." Source: The Economist, 16 March 2013
Building new knowledge through research and development as well as the use of technology, is today considered to be of utmost importance in order to increase a Nation's competiveness. Discuss the extent to which knowledge building through research, development and innovation can generate benefits both for firms and the economy.
(b) What is a knowledge audit and why do firms find it necessary to conduct such a knowledge audit in order to drive their knowledge management initiative.
Q. What is Competitive Parity Method? Competitive Parity Method: - It is usual approach in which advertising budget is framed in such a manner that our company is at par with
What is the focus of selling concept? Selling Concept: Focus: The focus of the firm subsequent selling concept is onto pushing the products through understanding aggres
1. What are the significant factors that have led to the success of Shoppers’ Stop? 2. Draw the typical profile(s) of Shoppers’ Stop customer segments.
considering the concept of product life cycle, where would you put video games in their life cycle?
In the early 90's M&M added peanut butter and almond varieties, blue was introduced in '95 and green in '97, Crispy M&M's made their debut in 1999 and Minis Mega Tubes in 2000. Now
how do shoppers stop develop its demand forecasting
Question 1: (a) As a Consultant in direct marketing, how would you convince your corporate customers to use the tools and techniques of direct marketing to grow their busines
Brand A wareness This is a common of customer knowledge that a particular brand exists. Brand Extension This is a marketing planning that takes the brand n
1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
Question (a) ‘'Corporate identity has become a universal technique for promoting companies and improving corporate culture. ‘' Explain what you understand by: (i) Corporat
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