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technolgoy can change the following three factors? a. politics b. lifestyle c. production process d. buying patterns
1. Define international marketing and furnish its features. 2. avid Ricardo's theory of comparative advantage is an improvement over Adam Smith's theory of absolute advantage.
Question 1: (a) Describe the Leavitt's model of change affecting a knowledge culture. (b) What type of culture is needed at the individual and managerial level in order to
What is Segment Marketing? Segment Marketing: A segment market comprises a large identifiable group in whole market. Company’s practice segment marketing recognizes which
What are the types of sales promotion strategies? Sales Promotion Strategies: There are three kinds of sales promotion strategies as illustrated here: • Push, • Pul
Problem : As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context, a) Describe the di
What are tangible advantages in e-commerce? Tangible advantages are as explained below: Through the buyer’s perspective e-commerce gives very many tangible advantages: a.
Question: (a) Describe and illustrate with clear examples the concept of the ‘Integrated Communication Mix' (b) Using the AIDA model, explain how both Public Relations and
Question: (a) What do you understand by market efficiency and why is it important? (b) Explain each form of market efficiency. (c) Give any one test of weak-form and semi
What is the value chain? Value Chain: Each firm performs a set of activities which helps in designing, producing, delivering, marketing and supporting its products. Such acti
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