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Write short notes on pull sales promotion strategy. A pullstrategy tries to get consumers to “ pull ” the product through the manufacturer from the marketing channel. The compa
"consumer mind is a block box" -discuss
Product mix strategies: A company has several major strategic at its disposal, with respect to the width, depth and consistency of its product mix. One major management aspe
The road to market leadership has not been without potholes however. In 1998, the company attempted to extend its brand by entering the herbal supplements market, rolling out a lin
Q. Support Media used in advertisement? Support Media: - Message is legible, brief written in bold letters attractive, eye-catching and it must depict the brand name. It has
Define marketing mix according to Philip Kotler According to Philip Kotler "Marketing Mix is set of controllable variables that firm can use to influence buyer's response". C
Suppose a greeting card is 4 inches long on one side. About how long should the other side of the card be in order for it to be a Golden Rectangle?
What is salesmanship in functions facilitating exchange? Salesmanship: Personal selling is a significant method of selling goods. This is widely used into retail marketing
CUSUMER MIND IS A BLOCK MIND DISCOUSES
A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl
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