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Advantages of the middleman: 1. Easy to understand the needs and wants to consumers: use of the brand makes it very easy for the middleman to understand the needs, want
various approaches that are followed by FMCG companies test marketing in marketing management
Define the Exchange process Exchange process is developed and managed by researching consumer/ stakeholder needs, identifying, selecting and targeting particular groups of stak
Tata Motors recently introduced the nano,the world''s least expensive car for the indian market.Can Tata succeed in targeting both the very low end of the auto market as well as th
How the product line appraisal is important task?
Q. Organisation of Ad-Agency on Group Basis? For effective supervision of a variety of advertising departments and there functions different advertising departments are classif
Promotion Modern marketing calls for more than only develop a good product, pricing it pleasingly, and making it available to focused customers. Companies ought to also commun
considering the concept of product life cycle, where would you put video games in their life cycle
1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
how to write a channel design decision: intensive, selective and exclusive
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