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What are the activities constitute the marketing mix Collectively, the activities constitute the marketing mix -4Ps, as McCarthy (1960) originally referred to them - and the fu
Illustrates the term product? In straightforward words we can say that Product is anything which can be given to a market to satisfy a need or want. This represents a solution
competitive strategies for market leader
The use of Celebrity Endorsers: Your major headings should include the following: • Title Page • Table of Contents • Introduction • Literature Review • Analysis • Future Re
How is evaluation and selection important in decision making process? Evaluation and Selection: These are two-stage decision process of circulating of supplier and select
What are Marketing-Service Agencies? Marketing-service agencies: Advertising agencies, marketing research firms, marketing consulting firms and other service providers w
How is marketing for any organization an indispensable activity? “Marketing is an indispensable activity for any organization”. Well I am agreeing with the declaration, because
Question: "Marketing mix" is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service
Benchmarking is in important tool for firms looking to continuously improve their own processes. The obvious advantage of benchmarking is that a firm is able to copy and imitate th
Determine the major decision of marketing activities So marketing manager concentrates on four major decision areas when planning the marketing activities, namely, (i) products
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