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Factors affecting media Planning:- (1) Nature of Product: Product to be advertised is able to be industrial/technical product or consumer product: Industrial/Technical produc
Differential between old and new concept of the marketing Basic of difference Old concept of the marketing New concept of the marketing
Mass Marketing Mass marketing includes the mass production, distribution, and the promotion of one product for all buyers.
What are the certain limitations of packaging? Packaging is one of the way by which Marketer can distinguish his product by the competitors brand. In spite of having different
What is Idea Screening Strategy Development? Idea Screening: The procedure of screening. The idea along with the greatest potential are selected for future review. Throug
Marketing department organization: The company must build a marketing department that can carry out marketing strategies and plans. If the company is very small, one person
What are the Intangible Goods Intangible goods refer to services provided to individual consumers or to organisational buyers (industrial, institutional, commercial, governm
Explain the strategic decision regarding packaging. Packaging Strategies: To control the packaging of product executives should make the given strategic decisions as given
Value proposition of Cadbury dairy milk?
scope of marketing management
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