QUESTION

1. Briefly discuss the three major steps in target marketing
2. Suppose you are going to purchase a mobile phone, explain how you would apply the three levels of product on mobile phone?
3. Briefly explain the buyer decision process?
4. A firm is going to launch a new product into the market. They are looking for a brand name that can be associated with the product. Name five characteristics of a good brand name?
5. Companies bringing out a new product can choose between two broad strategies: Market-skimming pricing and market-penetration pricing. Distinguish between them
6. Differentiate between database marketing and kiosk marketing