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Question 1:
Briefly describe the functionalities of CRM sub modules. List out the benefits of CRM Systems.
Question 2:
Differentiate between Open Source and Commercial ERP. Briefly describe the key principles to a proper ERP system selection process.
Question 3:
What is ATO and how is it different from ETO? List the advantages of CAD/CAM.
Question 4:
Explain briefly about JD Edward's and PeopleSoft's applications and their various modules.
Question 1: (a) Describe the Leavitt's model of change affecting a knowledge culture. (b) What type of culture is needed at the individual and managerial level in order to
Question 1: (a) What is total customer satisfaction. (b) How will customer safisfaction be measured. (c) Describe the importance of customer value creation and discuss ways
What are affective measures of customer satisfaction? Affective Measures of Customer Satisfaction Measurement: A consumer’s attitude as liking or disliking towards a produ
Question: a. With reference to appropriate theory, explain how a product development strategy could be implemented to expand sales within a Fast-Moving Consumer Goods (FMCG) o
Marketing Management, Marketing ManagementDoes marketing exist solely to increase profit? If this is the case, then marketing in nonprofit organizations can be said to be useless.
You are actually a product. Like all products, "you" must be marketed for success. Write your own mission statement about your career and a goal statement of where you see yourselv
Question: Marketing Research plays a crucial role in any company. However, Marketing research is a time consuming and expensive process and therefore, requires careful plannin
considering the concept of product life cycle, where would you put video games in their life cycle
the advandages and disadvantages of marketing philosophies.
Explain the various approaches that are followed by FMCG companies in test marketing
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