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Question 1:
Briefly describe the functionalities of CRM sub modules. List out the benefits of CRM Systems.
Question 2:
Differentiate between Open Source and Commercial ERP. Briefly describe the key principles to a proper ERP system selection process.
Question 3:
What is ATO and how is it different from ETO? List the advantages of CAD/CAM.
Question 4:
Explain briefly about JD Edward's and PeopleSoft's applications and their various modules.
the relationship between the 4Ps
Problem 1: Assume that you are the manager of front-line customer-service employees in a tourism/hospitality organisation. From this perspective, elaborate on the strategies t
what are your views of targeting of a product of children in todays world in case of ethicist?
What is Maturity Stage in marketing strategies? Maturity Stage: a. Try to convert non users in utilize of product. b. Enter latest market segments. c. Try to along
The Intercontinental Hotels Group (IHG) has over 4,000 hotels worldwide. IHG owns Holiday Inn (a medium-price hotel chain), Holiday Inn Express (a budget chain), Candlewood Suites
Question: (a) "The purpose of a company is to create a customer ... The only profit centre is the customer". In light of the statement define customers and explain the importa
The global financial and economic crisis does not seem to abate. Euro zone more specifically is undergoing very trying moments with debt issues in countries such as Greece, Spain,
Describe in detail about the Nature of Market There are several aspects of market which determine choice of channel of distribution. Say for instance, where number of buyers
What is Multi Brand? Multi Brand: Company frequently introduce additional brands into the similar category. This branding offers a way to establish various features and a
Marketing communications Marketing communications have been used to convey product-related information to customer-based audiences. Today, a range of stake holders have connec
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