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Briefly describe Hofstede's dimensions of national culture.
Geert Hofstede first researched the role of national culture within the organisation in a study of more thousand IBM managers. He recognized a framework of four dimensions which he argued largely accounted for cross-cultural differences in people's belief systems and values, referring to them as:
Later he added a fifth dimension, long versus short-term orientation or 'Confucian dynamism'.
what are the core marketing concepts?
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2types of competitors strategic and distinct competitors and also identify you strategic competitor and also identify strength and weaknesses of strategic competitor.
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