Briefly describe hofstede''s dimensions of national culture, Marketing Management

Assignment Help:

Briefly describe Hofstede's dimensions of national culture.

Geert Hofstede first researched the role of national culture within the organisation in a study of more thousand IBM managers. He recognized a framework of four dimensions which he argued largely accounted for cross-cultural differences in people's belief systems and values, referring to them as:

  • Uncertainty avoidance
  • Individualism
  • Masculinity
  • Power-distance

Later he added a fifth dimension, long versus short-term orientation or 'Confucian dynamism'.

 


Related Discussions:- Briefly describe hofstede''s dimensions of national culture

Current process capability, Kevin Murtuagh, manager of an national reservat...

Kevin Murtuagh, manager of an national reservation service for a nationwide chain of luxury hotels, is concerned about productivity of his operation.  Analysis of recent historical

Process of the environmental analysis, Procedure of the environmental analy...

Procedure of the environmental analysis: Step 1: assess the nature of the environment: it is useful to take a view of the nature of the organization's environment in terms of

Discuss the different types of consumption, Question 1: "Perceived risk...

Question 1: "Perceived risk is a consumer's perception of the overall negativity of a course of action based upon as assessment of the possible negative outcomes and of the lik

What is test marketing strategy development, What is Concept Testing Strate...

What is Concept Testing Strategy Development? Test Marketing: Throughout this stage the product is in fact tried out in selected Market Segments only based upon the result

Marketing myopia, Marketing Myopia This is a phenomenon experienced whe...

Marketing Myopia This is a phenomenon experienced when an organization becomes so involved in the actual procedure of selling its product that it loses sight of the true nature

Describe how effective marketing communication, Problem 1 "The outside ...

Problem 1 "The outside world is usually considered as a domain of threat and opportunity. So the context in which organization see themselves against the outside world is extre

How can marketing decision support system, What decisions do companies face...

What decisions do companies face in designing a sales force? How can marketing decision support system help marketing manager towards making better decisions?

How marketing techniques might help changeland''s government, The country o...

The country of Changeland has, for many years, operated as a military dictatorship. Last year, though, a people's revolution brought a democratic election for the first time in liv

Dettol, its relation with plc

its relation with plc

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd