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Question 1:
(a). Define the term "marketing" and explain the five key tasks of marketing
(b). Indicate the differences and similarities between the following terms: marketing plan, strategic marketing plan and tactical marketing plan
(c). Identify and briefly explain the contents of a marketing plan
Question 2:
(a). List and briefly characterize the factors influencing consumer behaviour
(b). Using a relevant example for each describe the different steps involved in a buyer buying decision process and a business buying decision process.
Define the company in microenvironment. The Company: The Company while designing marketing plans, marketing management should take other company groups, as like top manage
Explain about the numbers of features in marketing offer more customers. While the number of features into a marketing offer is more the customer feels which the marketer has o
Assume Clinique expects to sell 3 million ounces of BB cream within the first year after introduction but expects that half of those sales will come from buyers who would otherwise
when it comes to selling, personal selling is vital. most sales people fail due to lack of customer knowledge and proper preparation before
Q. Explain the Steps in outlining advertising Budget? Steps in outlining advertising Budget 1) Setting advertisement Objective: - Prior to deciding on advertising budget the
In control engineering,a discrete-time system has the following closed-loop transfer function: G(z)=K(3zcube+2) divided by z
What is the meaning of societal marketing concept? Meaning: Societal marketing concept is the idea which the organization must find out the needs, interests and wants of
Types of the decision process: the decision making process varies with the type of the product involved. There will be a lot of difference in the decision making process involved
What are four Ps correspond to the customers four Cs according to Robert Lauterborn? Robert Lauterborn suggested that the seller’s four Ps correspond to the customers four Cs
how international organizations contribute in international business?
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