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Question 1:
(a). Define the term "marketing" and explain the five key tasks of marketing
(b). Indicate the differences and similarities between the following terms: marketing plan, strategic marketing plan and tactical marketing plan
(c). Identify and briefly explain the contents of a marketing plan
Question 2:
(a). List and briefly characterize the factors influencing consumer behaviour
(b). Using a relevant example for each describe the different steps involved in a buyer buying decision process and a business buying decision process.
Natural Environment: (1) Natural Resources: Business depends on natural resources. Raw material is one main part of these resources and firms are concerned with their availa
Q. Essentials of Headlines for advertisement? Essentials of Headlines:- It must be attractive. It must be brief. It must be easy to memorise. It must narra
The government has undertaken a highway bridge project that was originally projected to cost $2 million and provide benefits of $2.5 million. Unfortunately, the costs have been mu
Question: Marketing Research plays a crucial role in any company. However, Marketing research is a time consuming and expensive process and therefore, requires careful plannin
(a) The Marketing analysts Jim Sterne and Matt Cutler have developed a matrix that breaks the customer life into five distinct steps. Describe these five steps. (b) The CRM
What is E -Marketing? E - Marketing is the application of a broad range of information technologies for: 1. Transforming marketing strategies to create more customer v
Should video game companies continue to alter their products to include other functions such as email?
What is the function of exchange in buying and assembling of marketing? Buying and Assembling in Marketing: Procurement of raw materials, finished or semi-finished product
considering the concept of product life cycle, where would you put video games in their life cycle?
“Market Share is the best indicator of company performance.” Is this a reasonable statement?
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