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Define marketing in words of Philip Kotler. In the opinion of Philip Kotler, he explains that “Marketing is a social and managerial process by that individuals and groups acqui
Discuss the different pricing strategies accessible to an organization. Each product has a price, although each firm is not essentially in a position to find out the price at w
1. Whom do you think Rajender will eat with? Why?
''Analyze and assess the importance the marketing concept to a marketer in today’s global and competitive environment.’
You are the manager of an intensive care unit. Today is April 1st, and the fiscal year began on July 1st. You work with a variable budget and have the opportunity to make changes t
How is customer response to a new product identified in marketing research? Identify customer response to a new product: This is also known as product testing. Marketing
Question: Medical care facilities are free in the Government hospitals. However several private clinics exist in Mauritius. Clinic Darne is one of them. It is situated in the p
various approaches that are followed by fast moving consumer goods companies in test marketing
Identify and briefly describe the criteria you would use to help establish whether a variable is useful as a segmentation base.
Omega Medical Group (OMG) manufactures high precision medical equipment. OMG has spent €20m on research and development (R&D) for a new system to administer medical isotopes used i
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