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Social factors: in addition to cultural factors, a consumer's behaviour is influenced by such social factors as reference groups, family, and social roles and statues. Referen
Q. Describe about advertising? Meaning :- It is derived as of the Latin word 'adverto' OR we can utter turn the customer towards the products. Definition: - As-per
Brand equity: to understand the dynamics of brand, Aaker provides a framework called equity. Brand equity refers to a "set of assets and liabilities of a brand, its name and symbo
What is the value chain? Value Chain: Each firm performs a set of activities which helps in designing, producing, delivering, marketing and supporting its products. Such acti
Decline Stage In the product life cycle the decline stage is the stage in which a product's sales decline. it can occur for several reasons which are following: a. Increa
how competitor respond to price change
Q. Selection of an ads agency by Quality and Calibre of Staff? Quality and Calibre of Staff: - Ad-agency has a variety of specialists like models, copy-writers, artists, etc.
Explain about the direct-response media In many cases direct-response media like direct mail, magazine inserts and television and print advertisements which use telephone numbe
henry assael model of buying decision behaviour along with the diagram
Sam has grades of 96,88,86, and 92 on his first four exams. What score does he need on his final exam to have an average of at least 90?
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