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what are famous examples of down-market stretching done by large companies?
why do we need marketing segmenttion
Question 1: (a) Discuss the influences that led to the development of relationship marketing. (b) Using appropriate theories, discuss why the marketing mix paradigm and the
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what are the significant factors that have led to the success of shoppers’ stop
Question 1: Determine the Employee Role of Dominance Detailed explanation on ‘Employee Role in Service Designing' Question 2: What is service differentiation?
three types of methods used for measuring customer satisfaction
Question 1: (a) Describe the Leavitt's model of change affecting a knowledge culture. (b) What type of culture is needed at the individual and managerial level in order to
What is integrated marketing? Integrated Marketing: The duty of a marketer is to diverse marketing activities and assembles completely integrated marketing programs to pro
Question 1: Briefly describe the functionalities of CRM sub modules. List out the benefits of CRM Systems. Functionalities List the benefits Question 2:
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