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What is Direct Marketing Growing utilisation of direct marketing by organisations over recent years has been significant. It signals a shift in focus from mass to personalised
Q. Message contents of advertisement? a) What ads. Needs to communicate to targeted audience through advertisement copy. b) Message is regarding:- c) High quality of prod
Process of the positioning: Step 1: competitor's identification: this step requires broad thinking. Competitors may not be just those, whose products and or brands fall into
Product Schovaswill offer for sale Low fat and low calorie ice cream High fiber made with oatbiscuit Many fruity flavors Diet cake Cotton candy Pop corn The company will sel
Objectives of measuring advertising: some advertisers do not bother to measure advertising effectiveness. They expect that the sales will ultimately increases by the reason of adv
ingredient branding in the market place
Question: a) Explain why service personnel are a source of customer loyalty and competitive advantage. b) Discuss the customer cycle of failure in a service organization.
Can brand promotion technique benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers?
Question 1: (a) Using an example of your choice within the tourism or hospitality sector, explain the function where a firm uses only a "direct marketing" channel for marketing
market testing tools
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