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identify the major trends in the firm''s natural and technological environment.
Benchmarking is in important tool for firms looking to continuously improve their own processes. The obvious advantage of benchmarking is that a firm is able to copy and imitate th
Explain about the information search in decision making process. Information Search : Information searching can be within both ways Formal as well as Informal. In formal m
How are functions of marketing program important? The initial task is to set realistic quantitative and qualitative interim and last targets for the marketing program and after
Explain the six key criteria for strategy selection by providing appropriateexamples
Identify FIVE main advantages of keeping an in-house IS function. There are several significant advantages of maintaining an in-house IS function, five are listed below. H
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define marketing .its importance
Question 1: (a) Explain in thorough details what is advertising. (b) A standard definition of advertising is said to have five basic components. With particular reference
Define International Marketing and furnish its features
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