Brand positioning of the hotel, Marketing Management

Assignment Help:

Question :

You are the manager of a company involved in designing the communication strategies for a 5-star deluxe hotel. One of the priority objectives of the company is to consolidate the brand positioning of the hotel among the upmarket clientele.

To this effect, you are required to define the:

(a) Communication approach that your company would adopt?

(b) PR and advertising strategies used to consolidate the brand positioning of the hotel?


Related Discussions:- Brand positioning of the hotel

Who is part of this buying decision, Who is part of buying decision? W...

Who is part of buying decision? When purchasing a decision of buying goods is created by just one person in place of most organization who works within it but they can contrib

Objective of pricing decision, Objective of pricing decision: a firm may c...

Objective of pricing decision: a firm may choose its pricing objectives from any of the following: 1. To maximize the profits: the primary objective of the pricing decision i

Five factors that can influence an individual, Name FIVE factors that can i...

Name FIVE factors that can influence an individual when deciding whether or not to purchase a product. The degree to which the product satisfies a need or a want. The social

State the size and geographic dispersion of target audience, State the Size...

State the Size and Geographic Dispersionof target audience Final characteristic concerns the size and geographic dispersion of target audience. A consumer audience, often nati

Properties of triangle, properties of triangles. in the following problem...

properties of triangles. in the following problem, In a triangle ABC,if r1 is the exradius of the excircle opposite to A,r2 is the exradius of the excircle opposite to B and r3i

What you understand by the concept of integrated marketing, Question 1: ...

Question 1: (a) Describe what you understand by the "Concept of Integrated marketing" (b) Explain five types of marketing communication that Hilton Hotels can use and prov

Define about the corporate advertising, Define about the corporate advertis...

Define about the corporate advertising Many organisations recognise usefulness and significance of good public relations. This is due to the high credibility attached to messa

Characteristics of promotion, Characteristics of promotion: Customer ar...

Characteristics of promotion: Customer are informed about the product or services of the company either at the time of introduction of a new product into the matket or when any

Corporate communication plan, Question1 ‘A company requires a Corporate...

Question1 ‘A company requires a Corporate Communication plan to assist guarantee the success of its overall business plan.' In the light of the above how would you go about ela

What are affective measures of customer satisfaction, What are affective me...

What are affective measures of customer satisfaction? Affective Measures of Customer Satisfaction Measurement: A consumer’s attitude as liking or disliking towards a produ

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd