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Question :
You are the manager of a company involved in designing the communication strategies for a 5-star deluxe hotel. One of the priority objectives of the company is to consolidate the brand positioning of the hotel among the upmarket clientele.
To this effect, you are required to define the:
(a) Communication approach that your company would adopt?
(b) PR and advertising strategies used to consolidate the brand positioning of the hotel?
Sales promotion: Meaning & definition: the word promotion originates from the Latin word "promovere" to move forward or to push forward. Sales and promotion are the two diffe
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Considering the concept of product life cycle, where would you put video game in their life cycle
Define and explain these concepts (reach and frequency).
what is ge matrix
Meaning of the marketing environment: Marketing activities of a business firm are affected by a large number of environment factors that surrounds the company. These factors o
Context and Marketing Communications Organisations can be seen as open social systems (Katz and Kahn, 1978) in which all components of the unit or system are interdependent an
formula for the calculation of the area of equilateral triangle
How is anticipating competitive moved in marketing research? Anticipate competitive moves: This assist the marketer to continuously monitor the competitor and also judge
The physical attributes of a product constitute a tangible product.
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