Brand policies and strategies, Marketing Management

Assignment Help:

Brand policies and strategies:  

Other brand policies and strategies are:

1.       Multiple brand policy: under this policy, the manufacturer uses different brands for his different products items.

2.       Product line brand policy: under this policy, manufacturer uses one brand for each product item in the same product line. Thus, different names used for the different product lines. 


Related Discussions:- Brand policies and strategies

Define nature of personal selling, Define the nature of personal selling wi...

Define the nature of personal selling within significant points. Nature of personal selling: There are different types of sales jobs utilize to sell the product of the

Marketing mix: a bird eye view, Marketing Mix:  A bird eye view H...

Marketing Mix:  A bird eye view Having acquainted ourselves with the broad nature of four components of marketing mix

What is life style in the consumer behaviour, What is life style in the con...

What is life style in the consumer behaviour? Life Style: This is a pattern in that people live and spend their time and money. These are depends on consumer’s learning,

Determine the material price variance, Question: The Kaiserburger fast-...

Question: The Kaiserburger fast-food operates to the following pre-determined standards: Raw material 50 kg @2.5 125 Direct labour 14 hrs @ 4.75 66.50 The A

Identify and illustrate five trends for travel demand, Question: (i) ...

Question: (i) Identify and illustrate five trends for travel demand. (ii) Show how these trends would have an impact on the supply of air travel, assuming that there is a

State about the one stage channel of distribution, One stage channel of dis...

One stage channel of distribution In this case, there is one middleman i.e., retailer. Manufacturers sell their goods to retailers who in turn sell it to the consumers. T

Explain the awareness to creative advertising, Question: You have just ...

Question: You have just won a National Best Creative award from Association Advertising Agencies and is being interviewed by a journalist. (a) He asks, according to you a

Various approaches for selecting target markets, What are the various appro...

What are the various approaches for selecting target markets? Once a firm understand its markets and the suitable bases for segmenting such markets, this should choose an appro

What are the advantages of public relations, What are the Advantages of Pub...

What are the Advantages of Public Relations? Advantages of Public Relations are as illustrated below: a) This helps in building and having relations along with local comm

Down market stretch, what is down market stretch and give some example?

what is down market stretch and give some example?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd