Brand policies and strategies, Marketing Management

Assignment Help:

Brand policies and strategies:  

Other brand policies and strategies are:

1.       Multiple brand policy: under this policy, the manufacturer uses different brands for his different products items.

2.       Product line brand policy: under this policy, manufacturer uses one brand for each product item in the same product line. Thus, different names used for the different product lines. 


Related Discussions:- Brand policies and strategies

Above the line and below the line communication, Above the line and below t...

Above the line and below the line communication What has happened hence is that the promotional mix has developed such that original emphasis on heavyweight mass communication

Basis for market segmentation, Q.   Describe how can a company divide a ma...

Q.   Describe how can a company divide a market into segments? O R Explain basis for market segmentation? Ans. :  Market may be segmented by using several relevant

What is way to define value in marketing of customer, What is the way to de...

What is the way to define the customer’s value in marketing? As we can define the customer value like the difference among the values the customer gains by owning and using a p

Explain about the line extension, Explain about the Line Extension. L...

Explain about the Line Extension. Line Extension: Line extension considers additions to an existing product line of a company within a specified category to fill out the

Demand Forecast, How should shopper''s stop develop its demand forecasts?

How should shopper''s stop develop its demand forecasts?

Scope , scope of marketing management

scope of marketing management

Propose an effective extended marketing mix, Question 1: You work for a...

Question 1: You work for a new regional airline that has recently started serving Mauritius. It is a low-cost budget airline. a. Explain what are the characteristics of ser

Marketing concept, The Marketing Concept The marketing concept holds t...

The Marketing Concept The marketing concept holds that gaining organizational goals based on determining the wants and needs of target markets and delivering the desired satis

Advertising effects on production cost, Q. Advertising effects on Productio...

Q. Advertising effects on Production Cost? Advertising creates demand as well as expands market size this necessitates mass production. Mass production results in a variety of

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd